Simply Sharon’s is a gluten-free, dairy-free and vegan dessert company. The company name is dedicated to the owner’s late mother, Sharon. Both the owner and her mother have a condition that is helped by staying out of the sun and by eating gluten-free, dairy-free and vegan. Inspired by her mother, we wanted to include that story within the logo. The parasol symbol as the apostrophe in the logo not only creates a dessert-like feeling, but also includes their story. The cookie package design is as green and eco-friendly as it is healthy – using a biodegradable, compostable plastic pouch and recycled paper and vegetable inks for the tag. In turn bringing together the brand characteristics that match the core beliefs of the company.