We created the package design and branding for Iberico Club’s new Paella Valenciana. Each product is an authentic Paella Valenciana (chicken and vegetables) “made to order” by an award-winning Spanish Maestro Arrocero. Traditionally cooked in their kitchen in Miami and shipped directly to the customer’s door in a box. The design needed to feel traditional, yet sophisticated and simple at the same time. It also needed to be easy and economical to print and produce for the client.