Cosmina is an active wear on-demand clothing company for women, where you order a subscription of active clothing and return when you no longer need it. It is then recycled to help those in need. The company mainly partners with yoga studios. The concept behind this logo is two-fold. First it mimics the yoga lotus position and second the infinity sign under the t-shirt to show the continuous clothing cycle for the customer as well as when they are recycled and given to those in need. The soft blue-green color reflects calm, respect, and giving back of the company’s ideology.