Avon – Outspoken by Fergie
Outspoken by Fergie Fragrance, uninhibited, feminine, floral is for the woman who needs no introduction. With her fearless confidence, true to herself and her beliefs…she is Outspoken. Sexy. Fearless. Unexpected. An outrageously bold expression of iced berry contrasted with ultra-feminine tuberose absolute and racy black leather.
Lead project manager for project. Art directed and designed elements and brought this cohesive design together across the line. This project was largely collaborative. The designs of the bottle and the branding came together as part of a team effort including several conversations with Fergie herself. In the end a beautiful outcome for one of Avon’s best selling fragrances.
Fergie is the lead vocalist of the world-renowned music group, the Black Eyed Peas, and multi-platinum solo artist. She chose to work with Avon on her first fragrance, “a fearless mix of her bold expression and her ultra femininity.”
“I’m so excited to partner with Avon to develop my first-ever fragrance. I’m always seeking out new ways to express myself, and fragrance is the perfect opportunity to share my originality and confidence with my fans, and the Avon customer. I couldn’t be happier to be working with a brand with such a strong reputation for supporting women.” — Fergie