Ironman fragrance launch
Designed the look and feel of the Ironman’s first fragrance packaging. An Ironman Triathlon is one of a series of long-distance triathlon races consisting of a 2.4-mile swim, a 112-mile bicycle ride and a marathon 26.2-mile run. Each are raced in that order and without a break. The Ironman brand was not well-known, so showing the audience through run, swim and bike visuals that would make them curious was an ideal way to share what the brand was about. Art directed and managed entire process from bottle design, to print production for North America, Asia, Europe and South America to the color of the fragrances and every detail in between.