If you’ve been in business or marketing for a while, you’ve likely heard the phrase, “content is king.” This year, you’ll want to add a new phrase to the ranks: “custom is king.” High end brands have long been customizing for their customers (i.e. your initials on your Louis Vuitton bag), but in recent years, brands of all types have
Dreaming of Istanbul: This summer was the first time I had been to Istanbul. For years I had been dreaming of this moment. The beautiful designs of the mosques, the rich history and the amazing spice markets. Now I was here with one of my best friends and ready to see and experience it all. Our hotel was in the
Celebrating Excellence: HOW International Package Design Award We are thrilled to share the exciting news of our recent achievement: winning the prestigious HOW International Package Design Award for our outstanding work on the Tio Gazpacho brand. This esteemed recognition is a testament to our commitment to excellence and innovation in branding. As an award-winning branding agency, we take pride in
We are proud to share we have been awarded two American Package Design Awards from GD USA for package design for Simply Sharon’s and Expressed Juice. It is a tremendous honor to be selected and awarded for our dedication to excellence, and we are overflowing with joy at this achievement! Award-Winning Brand & Package Design for Simply Sharon’s For Simply
When I was visiting Stockholm this summer, I wandered into a delightful little candy shop called Parlins Konfektyr. From the moment I walked in I felt I was taken back in time to a little shop like the grocery store my grandfather had when I was growing up. The design of Parlins Konfektyr is impeccable–sophisticated, cozy and everything designed and
One thing I noticed that is well-loved in Scandinavia and Northern Europe is licorice. In Sweden, bright-colored licorice vendors can be found on every other street corner. One variety especially loved is black licorice. Anywhere you see sweets you will find different forms of black licorice. The most unique kind is salty licorice. This salty variety is among the favorite
Sweden is known for IKEA, ABBA, and their meatballs, but have you tried their bread? When I think of bread in Europe, I often think of the fresh bakeries of France or Germany filled daily with hot fresh breads, tasty croissants or fluffy sourdough. In Sweden, the tradition is different. Although there are plenty of delicious bakeries with sweets and
Today I visited Matapoteket, my first visit to a raw food, gluten-free, vegan restaurant in Stockholm. Matapoteket in English means food pharmacy/apothecary. Painted on the front counter where you order your food is “Mat Som Medicin” meaning “Food as Medicine”. How it looked Clean Scandinavian Design Matapoteket’s interior is characteristic of Scandinavian design with it’s clean lines and white interior,
It’s not the reason you think… For many designers, directors and many others in all fields of work, living and working overseas is a dream. Something to dream about. Something that if you ever had, you would jump at the opportunity and maybe never come back. For many freelance creatives, this reality is a little bit closer and slightly more
The Innovators DNA: What Sets Them Apart The most successful innovators share a set of skills that distinguishes them from others. These five skills were identified in a new study published in the book “The Innovator’s DNA.” The study suggests that the ability to create innovative ideas is not just a function of the mind but also a function of
