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Category Archives: social media

Four Common Mistakes Businesses Make on Instagram (And How to Avoid Them)

Four Common Mistakes Businesses Make on Instagram (And How to Avoid Them)

For product businesses, Instagram offers a world of possibilities. There are more than 1.15 billion active users on Instagram, and 90% of those users follow at least one business on the platform.  The average conversion rate on Instagram is 1.08%, with an average order value of $65. When you start to do the math, it’s… Continue Reading

How to Design an Impressive Website for Your Product Business: 5 Tips for Success

How to Design an Impressive Website for Your Product Business: 5 Tips for Success

When you’re ready to launch your product business, you’ll need to set up a website. Even if you run a brick-and-mortar business, embracing the e-commerce world will help you expand your reach and make your sales. Your website will serve both as a way for customers to get to know your brand and a way… Continue Reading

Why You Should Choose a Custom-Build WordPress Website Instead of a WordPress Theme for Your Business Website

Why You Should Choose a Custom-Build WordPress Website Instead of a WordPress Theme for Your Business Website

Building a website for your business on WordPress can be a great choice. You’ll get scalability and plenty of options! One of those options is how to set up your site.  You can choose to purchase or use a free pre-built theme, or you can hire a developer to create a custom-build site for you. … Continue Reading

Do You Have What It Takes To Launch a Beauty Brand? Here’s How to Find Out.

Do You Have What It Takes To Launch a Beauty Brand? Here’s How to Find Out.

Launching a beauty brand isn’t for everyone. It’s exciting and appealing, but it’s also a process with a lot of moving parts. It requires in-depth planning, tenacity, and the willingness to pivot when things aren’t working.  Through the process of launching and operating my own beauty brand— 42 Dubonnet— I learned a lot of lessons.… Continue Reading

Planning a Flawless Launch for Your Product Business: 10 Key Steps for Success

Planning a Flawless Launch for Your Product Business: 10 Key Steps for Success

You’ve chosen your business name, set up your business legally, selected a manufacturer, and planned out your design and copy—now it’s time for the launch! Launching your product business is very exciting. But it’s important that you launch your business strategically. Your goals for your launch are to build your email list, get people excited… Continue Reading

The Future of Social Media Marketing: Is it Dead? Or is it Just Shifting?

The Future of Social Media Marketing: Is it Dead? Or is it Just Shifting?

Social media is a two-edged sword for businesses. There’s no doubt that social media offers big opportunities for marketing. But it’s also changing constantly—algorithm changes, new ad rules, and social media trends all play a factor. Businesses have to stay up-to-date on changes and what they mean for marketing.  Between new algorithms that place value… Continue Reading

Social Media Marketing Tips for Your Product Business: From Mindset to Content

Social Media Marketing Tips for Your Product Business: From Mindset to Content

For product businesses, social media marketing is key. It’s one of the best ways to develop a following, attract new leads, and build relationships with customers and influencers. When using social media, you want to focus on the right mindset and make sure that you are putting out content that works well for the platform.… Continue Reading

How to Develop an Online Marketing Strategy for Your Product Business

How to Develop an Online Marketing Strategy for Your Product Business

Many new business owners are overwhelmed by the thought of online marketing, and it’s easy to see why. There’s a lot of information out there, and you don’t know where to start. But once you’ve launched your product business, creating an online marketing strategy is highly beneficial. It’s one of the fastest and easiest ways… Continue Reading

Problems, Personas, and Profits: How to Find the Right Niche for Your Product Business

Problems, Personas, and Profits: How to Find the Right Niche for Your Product Business

When you launch a product business, it can be tempting to not choose a definitive niche. You might think you don’t want to limit yourself, opting instead to appeal to as many people as possible. But the truth is that without a specific niche, you are likely to struggle when you’re starting out. Your niche… Continue Reading