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Category Archives: package design

Top 7 steps to identify the right beauty business for you

Top 7 steps to identify the right beauty business for you

Your passions and purpose, unique skills and talents, values, experiences, and perspectives are all sources to draw from in order to create a unique and profitable niche for your beauty business. However, with so many different components to consider, identifying the proper business steps can get a bit confusing. Here, we explore each of these… Continue Reading

Which Printing Process Should You Choose? The Pros and Cons of 5 Options For Your Packaging

Which Printing Process Should You Choose? The Pros and Cons of 5 Options For Your Packaging

Creating a design and package for your food and beauty profit is a complex process, full of choices. Even after you come up with the perfect design and packaging, you have one final, crucial decision to make—what printing process to use?  Printing processes range in price and technique, and it can be overwhelming to decide… Continue Reading

The Truth About Color and Language: How Our Words Shape the Way We See

The Truth About Color and Language: How Our Words Shape the Way We See

If you ever joined in the great internet debate of the white/gold vs black/blue dress, you might have found yourself in disbelief that anybody could see the picture differently than you. After all, seeing is believing. If we can’t trust our own eyes, what can we trust?  But it turns out that the way we… Continue Reading

The Worst Rebrand in History: How to Avoid Tropicana’s Famous Failure

The Worst Rebrand in History: How to Avoid Tropicana’s Famous Failure

Rebranding can be a strong marketing tool. It gives brands a chance to reinvent themselves, pivot to a new direction, and find new ways to stand out from the crowd. But not all rebrands are successful. History has seen many major companies attempt major rebrands only to fail. Possibly the worst of these was the… Continue Reading

We Love Our 5 Star Reviews!

We Love Our 5 Star Reviews!

Whether you looking for a clean, minimalist design or a bold, patterned design for your packaging, we can help! 2020 design trends are pointing to stronger patterns and illustrations that create greater emotional connection with the customer and stand apart from competitors.  When you partner with us we’ll help you achieve both. Our award-winning designs… Continue Reading

Everything You Need to know about the FDA rules for Dietary Supplement Labels

Everything You Need to know about the FDA rules for Dietary Supplement Labels

  For dietary supplement manufacturers and suppliers navigating the rules and regulations of the industry can feel overwhelming. Here is (we hope!) a helpful guide to the basics on: • What are supplements• How are they regulated• What are your responsibilities• How do you ensure compliance with U.S. law   What is a dietary supplement?… Continue Reading

The 7 Step Fool-Proof Process to Naming your Business or Product

The 7 Step Fool-Proof Process to Naming your Business or Product

Finding the perfect name for your business or product can be nerve-wracking. Will other people like it? Is it catchy? Does it sum up its purpose? Your business name is perhaps the most important part of your business name is perhaps the most important part of your brand, so it’s important to take your time… Continue Reading

How do you know when it is time to redesign your packaging?

How do you know when it is time to redesign your packaging?

We can all think of brands whose logo or packaging evoke in us childhood nostalgia, or fond memories. That instant recognition and emotional connection is what companies rely on to keep customers loyal and engaged. At times, however, a company’s public image needs a revamp, and the question is often when? When is it time… Continue Reading