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Category Archives: package design

Crème de Mint Honored as Top Packaging Design Company in 2021

Crème de Mint Honored as Top Packaging Design Company in 2021

Crème de Mint is honored to be named one of the Top Packaging Design Companies in 2021 by Superbcompanies.  Superbcompanies is a research portal that ranks companies in categories including design, marketing, advertising, and more. They value packaging design as the most important factor in growing a successful business and helping products fly off the… Continue Reading

The Inside Scoop on Packaging Design: How to Find and Work with a Fantastic Packaging Designer

The Inside Scoop on Packaging Design: How to Find and Work with a Fantastic Packaging Designer

In the product business, looks matter, big time. Your product is sitting on the shelf next to dozens of other similar products. If it doesn’t stand out, it’s not going to sell. The packaging is the thing that will stop consumers, catch their eye, and ultimately make them decide whether to put a product back… Continue Reading

Build Loyalty and Engage Customers: How to Create a Compelling Brand Story for Your Product Business

Build Loyalty and Engage Customers: How to Create a Compelling Brand Story for Your Product Business

As you look into marketing for your product business, you’re probably going to hear the term “brand story” tossed around.  But what exactly is a brand story? It’s the story that drives a customer to buy a product.  Think about the last thing you bought—it might have been a dress, a cup of coffee, or… Continue Reading

How to Legally Establish Your Product Business—From Choosing the Right Legal Structure to Securing Licenses

How to Legally Establish Your Product Business—From Choosing the Right Legal Structure to Securing Licenses

As you launch a product business, you’re going to need to take the steps to legally set up your business. You have to decide your legal structure, apply for an EIN, and figure out what licenses you need for your business. It can feel daunting to deal with the legal side of your business, but… Continue Reading

The Future of Packaging: 5 Packaging Design Trends to Embrace

The Future of Packaging: 5 Packaging Design Trends to Embrace

Packaging is an important element for any product business. It’s the first thing many customers will see, it establishes the kind of company you want to be, and it’s an effective way to market your product. But as society changes, so do consumer expectations, and packaging has to adapt to meet their desires.  Over time,… Continue Reading

Creme de Mint Wins Two American Marketing Association Awards: How We Did It and What It Means for Our Clients

Creme de Mint Wins Two American Marketing Association Awards: How We Did It and What It Means for Our Clients

At the end of 2020, we were honored as American Marketing Association award winners at the third annual AMA South Florida Awards! Each year, AMA South Florida recognizes leaders, standouts, and visionaries who are making waves and rising up in the marketing world. Creme de Mint was awarded the Silver medal for Agency of the… Continue Reading

Problems, Personas, and Profits: How to Find the Right Niche for Your Product Business

Problems, Personas, and Profits: How to Find the Right Niche for Your Product Business

When you launch a product business, it can be tempting to not choose a definitive niche. You might think you don’t want to limit yourself, opting instead to appeal to as many people as possible. But the truth is that without a specific niche, you are likely to struggle when you’re starting out. Your niche… Continue Reading

Awarded Top Package Design Company in 2020

Awarded Top Package Design Company in 2020

Awarded Top Package Design Worldwide “We are honored to be chosen as a global leader in branding and packaging design and receive the prestigious award of Clutch Global Leader in 2020.” – Lauren Casgren-Tindall, Owner & Principal Every year, Clutch announces their Leader Awards, a list of the highest-ranking companies on their site according to geographic… Continue Reading

Top 7 steps to identify the right beauty business for you

Top 7 steps to identify the right beauty business for you

Your passions and purpose, unique skills and talents, values, experiences, and perspectives are all sources to draw from in order to create a unique and profitable niche for your beauty business. However, with so many different components to consider, identifying the proper business steps can get a bit confusing. Here, we explore each of these… Continue Reading

Which Printing Process Should You Choose? The Pros and Cons of 5 Options For Your Packaging

Which Printing Process Should You Choose? The Pros and Cons of 5 Options For Your Packaging

Creating a design and package for your food and beauty profit is a complex process, full of choices. Even after you come up with the perfect design and packaging, you have one final, crucial decision to make—what printing process to use?  Printing processes range in price and technique, and it can be overwhelming to decide… Continue Reading