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Category Archives: package design

Cannabis continues to boom

Cannabis continues to boom

A Flourishing Industry Despite legal inconsistencies regulating the industry, Cannabis continues to boom. It seems to be growing exponentially, with more and more Cannabis-based businesses and products entering the market place daily. This industry is thriving in every sense of the word, and so are its investors. Part of the reason why the Cannabis industry… Continue Reading

The Keto Craze

The Keto Craze

  The Rise of Keto Have you heard of these popular diets – Paleo, Raw Food, Whole 30, Vegan, Gluten-Free? If you are food entrepreneur or creative in the food space, you have likely heard of most of them. As business owners and creatives, we need to keep up with the diet trends to evolve… Continue Reading

What is your brand’s “Brand Intimacy”?

What is your brand’s “Brand Intimacy”?

Emotions Matter Around 90% of all purchasing decisions are made based on emotion. That means that how consumers feel in the moment can dictate whether or not a brand succeeds or fails. So, in order to even be remotely successful in today’s market, brands have to connect with people on a deeper level by appealing… Continue Reading

From the Heart: Purpose-Driven Branding

From the Heart: Purpose-Driven Branding

Emotional Appeal One of the best ways a brand can get consumers’ attention is by tugging at their heartstrings. By creating emotional connections, brands have been able to bond with consumers and win their loyalty in the process. However, many brands are now looking to further deepen those emotional connections for more benefits. This is… Continue Reading

Who Cares About Sustainability?

Who Cares About Sustainability?

The Importance of Sustainability Now more than ever, consumers are becoming conscious about the environmental impact of the products they buy. Light is being shed on the waste created from production on every kind of product, from clothes to toys to beverage products. Production aside, another environmental issue worrying consumers is the waste that is… Continue Reading