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Category Archives: package design

Are you doing these 12 things for your online brand?

Are you doing these 12 things for your online brand?

If you have a food, beverage, or cosmetic product that you want to begin selling online or maybe you are already selling your product online, this checklist will ensure you are reaching your ideal customers.   The Design 1. The Outer Packaging is the Salesperson The outer packaging is essentially the salesperson for your actual… Continue Reading

How “to go” packaging is hurting food businesses and how can you can fix it!

How “to go” packaging is hurting food businesses and how can you can fix it!

If we earned a penny for every person who has been a victim of poor packaging while on-the-go, we’d be millionaires by now. Whether it be a mustard stain on our shirt, a hot coffee spilled in our lap, or a fender bender while driving and eating our Whole Foods sushi, we’ve all been there.… Continue Reading

Food and Beauty Incubators and Accelerators Designed to Help Entrepreneurs Succeed

Food and Beauty Incubators and Accelerators Designed to Help Entrepreneurs Succeed

Every new business has a steep learning curve, but it can be especially difficult to start a food or beauty company. In the past, food businesses have either used their small home kitchens to start out, or been faced with the difficult task of attracting investors so that they can afford their own commercial kitchens.… Continue Reading

Ultra Violet, 2018 Color of the Year and What that Means for You?

Ultra Violet, 2018 Color of the Year and What that Means for You?

Each year, Pantone names a color that represents, in the words of Laurie Pressman, Vice President of the Pantone Color Institute, “A reflection of what’s needed in our world today.”     This year, that color is Ultra Violet. Pantone’s website explains, “We are living in a time that requires inventiveness and imagination. It is… Continue Reading

4 things you need to understand about humans to make your brand stand out

4 things you need to understand about humans to make your brand stand out

We humans receive thousands of marketing messages and images a day, from ads on Facebook to billboards to food labels at the grocery store. With all of those marketing communications buzzing around us, it makes sense that we ignore almost all of the marketing we see. It also means that, as a company, your branding… Continue Reading

How to design packaging that your customers will love

How to design packaging that your customers will love

Empathy is the first thing you need in order to design packaging your customers will love. When you empathize with your customers, you gain a full understanding of their feelings and experiences. Without empathy, it’s almost impossible to design a product or packaging that your customers will eagerly buy.   A definition of empathy Merriam… Continue Reading

A breakdown of the 5 printing processes to use for your packaging

A breakdown of the 5 printing processes to use for your packaging

You have a perfectly branded design and package for your food or beauty product. Now you need to decide how to print your design onto your packaging. The printing process takes careful consideration. You want to use a process that works for your budget and gives you the printing quality you are looking for. There… Continue Reading