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Category Archives: package design

Do adaptogens belong in your product line?

Do adaptogens belong in your product line?

It’s no secret that modern culture is a perfect environment for stress. There’s so much to do in so little time, and finding quiet places or a spare moment for mindfulness is its own (stress-inducing) challenge. When it comes to the human body, a little bit of stress is actually a good thing. Stress gets… Continue Reading

7 Tips for Crafting Packaging Copy that Stands Out from the Crowd

7 Tips for Crafting Packaging Copy that Stands Out from the Crowd

Your packaging has to do more than just look perfect. It also has to convince people to buy your product. That’s where the copy comes into play. It’s also where many brands get tripped up.  How do you say what you want to say in an engaging way? Crafting the perfect copy can be intimidating. … Continue Reading

Crème de Mint Honored as Top Packaging Design Company in 2021

Crème de Mint Honored as Top Packaging Design Company in 2021

Crème de Mint is honored to be named one of the Top Packaging Design Companies in 2021 by Superbcompanies.  Superbcompanies is a research portal that ranks companies in categories including design, marketing, advertising, and more. They value packaging design as the most important factor in growing a successful business and helping products fly off the… Continue Reading

The Inside Scoop on Packaging Design: How to Find and Work with a Fantastic Packaging Designer

The Inside Scoop on Packaging Design: How to Find and Work with a Fantastic Packaging Designer

In the product business, looks matter, big time. Your product is sitting on the shelf next to dozens of other similar products. If it doesn’t stand out, it’s not going to sell. The packaging is the thing that will stop consumers, catch their eye, and ultimately make them decide whether to put a product back… Continue Reading

Build Loyalty and Engage Customers: How to Create a Compelling Brand Story for Your Product Business

Build Loyalty and Engage Customers: How to Create a Compelling Brand Story for Your Product Business

As you look into marketing for your product business, you’re probably going to hear the term “brand story” tossed around.  But what exactly is a brand story? It’s the story that drives a customer to buy a product.  Think about the last thing you bought—it might have been a dress, a cup of coffee, or… Continue Reading

How to Legally Establish Your Product Business—From Choosing the Right Legal Structure to Securing Licenses

How to Legally Establish Your Product Business—From Choosing the Right Legal Structure to Securing Licenses

As you launch a product business, you’re going to need to take the steps to legally set up your business. You have to decide your legal structure, apply for an EIN, and figure out what licenses you need for your business. It can feel daunting to deal with the legal side of your business, but… Continue Reading

The Future of Packaging: 5 Packaging Design Trends to Embrace

The Future of Packaging: 5 Packaging Design Trends to Embrace

Packaging is an important element for any product business. It’s the first thing many customers will see, it establishes the kind of company you want to be, and it’s an effective way to market your product. But as society changes, so do consumer expectations, and packaging has to adapt to meet their desires.  Over time,… Continue Reading

Creme de Mint Wins Two American Marketing Association Awards: How We Did It and What It Means for Our Clients

Creme de Mint Wins Two American Marketing Association Awards: How We Did It and What It Means for Our Clients

At the end of 2020, we were honored as American Marketing Association award winners at the third annual AMA South Florida Awards! Each year, AMA South Florida recognizes leaders, standouts, and visionaries who are making waves and rising up in the marketing world. Creme de Mint was awarded the Silver medal for Agency of the… Continue Reading

Problems, Personas, and Profits: How to Find the Right Niche for Your Product Business

Problems, Personas, and Profits: How to Find the Right Niche for Your Product Business

When you launch a product business, it can be tempting to not choose a definitive niche. You might think you don’t want to limit yourself, opting instead to appeal to as many people as possible. But the truth is that without a specific niche, you are likely to struggle when you’re starting out. Your niche… Continue Reading

Awarded Top Package Design Company in 2020

Awarded Top Package Design Company in 2020

Awarded Top Package Design Worldwide “We are honored to be chosen as a global leader in branding and packaging design and receive the prestigious award of Clutch Global Leader in 2020.” – Lauren Casgren-Tindall, Owner & Principal Every year, Clutch announces their Leader Awards, a list of the highest-ranking companies on their site according to geographic… Continue Reading