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Category Archives: package design

How to design packaging that your customers will love

How to design packaging that your customers will love

Empathy is the first thing you need in order to design packaging your customers will love. When you empathize with your customers, you gain a full understanding of their feelings and experiences. Without empathy, it’s almost impossible to design a product or packaging that your customers will eagerly buy.   A definition of empathy Merriam… Continue Reading

A breakdown of the 5 printing processes to use for your packaging

A breakdown of the 5 printing processes to use for your packaging

You have a perfectly branded design and package for your food or beauty product. Now you need to decide how to print your design onto your packaging. The printing process takes careful consideration. You want to use a process that works for your budget and gives you the printing quality you are looking for. There… Continue Reading

Ink Migration: Why it Matters for Your Food and Beauty Packaging

Ink Migration: Why it Matters for Your Food and Beauty Packaging

You knew that birds migrate for the winter, but did you know that the ink on the outside of your packaging could also be migrating? Unfortunately, the same ink that created your gorgeous packaging can also seep through and make your food or beauty products unsafe to use. That’s why it’s so important for you… Continue Reading

How Marijuana is Making the Leap from Illegal to Luxury

How Marijuana is Making the Leap from Illegal to Luxury

Mary Jane is here to stay. It’s hard not to notice that marijuana is being legalized in more and more places throughout the U.S.. It was first legalized in Colorado and Washington in 2012, with Oregon, Washington D.C., and Alaska following soon after. 27 states now allow medical marijuana, as well. While the cannabis smokers… Continue Reading

How to make sustainable and beautiful packaging for your products

How to make sustainable and beautiful packaging for your products

Customers really care about sustainability when they are thinking about which products to buy. Global warming and climate change are on everyone’s minds. That’s why it’s so important to think about sustainability when choosing how to package your products. Luckily, there are many creative solutions that will help you create more sustainable packaging.   Make… Continue Reading

How the FDA is Changing Nutrition Labeling and Why it Matters

How the FDA is Changing Nutrition Labeling and Why it Matters

Did you know that the nutrition labels in the U.S. haven’t changed for 20 years? In the past 2 decades, scientists and researchers have made a lot of discoveries about how different ingredients affect our health, and the FDA is finally requiring package labels to reflect that research.   Nutrition label changes What’s staying the… Continue Reading