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Category Archives: innovative

Problems, Personas, and Profits: How to Find the Right Niche for Your Product Business

Problems, Personas, and Profits: How to Find the Right Niche for Your Product Business

When you launch a product business, it can be tempting to not choose a definitive niche. You might think you don’t want to limit yourself, opting instead to appeal to as many people as possible. But the truth is that without a specific niche, you are likely to struggle when you’re starting out. Your niche… Continue Reading

Acquiring a Trademark for Your Product Business: The 6 Step Process to Protect Your Brand Identity

Acquiring a Trademark for Your Product Business: The 6 Step Process to Protect Your Brand Identity

(Please note: I am not an attorney. What I am about to share is what I have learned through my experience in trademarking brands as a designer and business owner.) As you establish your product business, you might wonder if you need to secure trademarks for your assets.  Trademarking is a big decision for your… Continue Reading

What is innovation?

Innovation is new thinking that creates value. Many believe that innovative is something completely brand knew and never been known by man before. When in fact it is much more broad than that. According Tom Standage from the Economist Innovation Awards, he says “Innovation is new thinking that creates value. It is a combination of… Continue Reading