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Category Archives: innovative

The Future of Social Media Marketing: Is it Dead? Or is it Just Shifting?

The Future of Social Media Marketing: Is it Dead? Or is it Just Shifting?

Social media is a two-edged sword for businesses. There’s no doubt that social media offers big opportunities for marketing. But it’s also changing constantly—algorithm changes, new ad rules, and social media trends all play a factor. Businesses have to stay up-to-date on changes and what they mean for marketing.  Between new algorithms that place value… Continue Reading

How to Simplify the Budget Process and Determine the Startup Costs for Your Product Business

How to Simplify the Budget Process and Determine the Startup Costs for Your Product Business

One of the most important things to think about when starting your business is your budget. Your goal is to make money, and your budget affects every business decision you make. When working out your budget, you need to make sure you have the capital to cover everything you need to get your product business… Continue Reading

How to Legally Establish Your Product Business—From Choosing the Right Legal Structure to Securing Licenses

How to Legally Establish Your Product Business—From Choosing the Right Legal Structure to Securing Licenses

As you launch a product business, you’re going to need to take the steps to legally set up your business. You have to decide your legal structure, apply for an EIN, and figure out what licenses you need for your business. It can feel daunting to deal with the legal side of your business, but… Continue Reading

Problems, Personas, and Profits: How to Find the Right Niche for Your Product Business

Problems, Personas, and Profits: How to Find the Right Niche for Your Product Business

When you launch a product business, it can be tempting to not choose a definitive niche. You might think you don’t want to limit yourself, opting instead to appeal to as many people as possible. But the truth is that without a specific niche, you are likely to struggle when you’re starting out. Your niche… Continue Reading

Acquiring a Trademark for Your Product Business: The 6 Step Process to Protect Your Brand Identity

Acquiring a Trademark for Your Product Business: The 6 Step Process to Protect Your Brand Identity

(Please note: I am not an attorney. What I am about to share is what I have learned through my experience in trademarking brands as a designer and business owner.) As you establish your product business, you might wonder if you need to secure trademarks for your assets.  Trademarking is a big decision for your… Continue Reading

What is innovation?

Innovation is new thinking that creates value. Many believe that innovative is something completely brand knew and never been known by man before. When in fact it is much more broad than that. According Tom Standage from the Economist Innovation Awards, he says “Innovation is new thinking that creates value. It is a combination of… Continue Reading