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Category Archives: food & beverage

The Most Common Symbols on Packaging and Why They are Important

The Most Common Symbols on Packaging and Why They are Important

With strict standards regulating the information found on product packages today, it is no surprise that many products are covered in symbols, which can have many different meanings. Food products can have symbols related to ingredients, nutritional information, dietary restrictions, and allergens. Similarly, cosmetic products can have symbols for certain ingredients and allergens, but also… Continue Reading

Are you doing these 12 things for your online brand?

Are you doing these 12 things for your online brand?

If you have a food, beverage, or cosmetic product that you want to begin selling online or maybe you are already selling your product online, this checklist will ensure you are reaching your ideal customers.   The Design 1. The Outer Packaging is the Salesperson The outer packaging is essentially the salesperson for your actual… Continue Reading

How “to go” packaging is hurting food businesses and how can you can fix it!

How “to go” packaging is hurting food businesses and how can you can fix it!

If we earned a penny for every person who has been a victim of poor packaging while on-the-go, we’d be millionaires by now. Whether it be a mustard stain on our shirt, a hot coffee spilled in our lap, or a fender bender while driving and eating our Whole Foods sushi, we’ve all been there.… Continue Reading

Food and Beauty Incubators and Accelerators Designed to Help Entrepreneurs Succeed

Food and Beauty Incubators and Accelerators Designed to Help Entrepreneurs Succeed

Every new business has a steep learning curve, but it can be especially difficult to start a food or beauty company. In the past, food businesses have either used their small home kitchens to start out, or been faced with the difficult task of attracting investors so that they can afford their own commercial kitchens.… Continue Reading

How to easily build a beautiful website for your product or service

How to easily build a beautiful website for your product or service

The days are over for waiting for your web designer to finish your website. I’m not here to talk you out of hiring me, but I understand the cost of paying a designer to build your website can be too high when you’re just starting out. There are so many tools out there to help… Continue Reading

4 things you need to understand about humans to make your brand stand out

4 things you need to understand about humans to make your brand stand out

We humans receive thousands of marketing messages and images a day, from ads on Facebook to billboards to food labels at the grocery store. With all of those marketing communications buzzing around us, it makes sense that we ignore almost all of the marketing we see. It also means that, as a company, your branding… Continue Reading