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Category Archives: food & beverage

The Importance of Email Marketing in 2020 and Beyond (Plus Our Tips for How to Do it Right)

The Importance of Email Marketing in 2020 and Beyond (Plus Our Tips for How to Do it Right)

There’s no doubt that 2020 marks a big shift in product businesses. COVID-19 brought many changes to the way people shop. People are online now more than ever. Even industries that thrived off of in-store purchases are shifting to a heavier online presence, and e-commerce is booming. If you run a product business, focusing on… Continue Reading

The Truth About Color and Language: How Our Words Shape the Way We See

The Truth About Color and Language: How Our Words Shape the Way We See

If you ever joined in the great internet debate of the white/gold vs black/blue dress, you might have found yourself in disbelief that anybody could see the picture differently than you. After all, seeing is believing. If we can’t trust our own eyes, what can we trust?  But it turns out that the way we… Continue Reading

The Worst Rebrand in History: How to Avoid Tropicana’s Famous Failure

The Worst Rebrand in History: How to Avoid Tropicana’s Famous Failure

Rebranding can be a strong marketing tool. It gives brands a chance to reinvent themselves, pivot to a new direction, and find new ways to stand out from the crowd. But not all rebrands are successful. History has seen many major companies attempt major rebrands only to fail. Possibly the worst of these was the… Continue Reading

The 7 Step Fool-Proof Process to Naming your Business or Product

The 7 Step Fool-Proof Process to Naming your Business or Product

Finding the perfect name for your business or product can be nerve-wracking. Will other people like it? Is it catchy? Does it sum up its purpose? Your business name is perhaps the most important part of your business name is perhaps the most important part of your brand, so it’s important to take your time… Continue Reading

How do you know when it is time to redesign your packaging?

How do you know when it is time to redesign your packaging?

We can all think of brands whose logo or packaging evoke in us childhood nostalgia, or fond memories. That instant recognition and emotional connection is what companies rely on to keep customers loyal and engaged. At times, however, a company’s public image needs a revamp, and the question is often when? When is it time… Continue Reading

Choosing a distribution channel for your product

Choosing a distribution channel for your product

Choosing a distribution channel for your products is far from being a “one size fits all” process. With so many unique factors going into choosing a business or other intermediary through which your product can pass, it’s important to deeply consider all your options. A correct distribution channel has the ability to drastically improve your… Continue Reading

Learn how to research and analyze your competitors

Learn how to research and analyze your competitors

Competitor research is crucial to the success of your brand. Not only will it help you understand your competitors’ strengths and weaknesses, but position your business in a way that is equal parts competitive as it is intelligent. This way, you can ensure that your business is continuously innovating and staying ahead of the curve.… Continue Reading