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Category Archives: food & beverage

Client Spotlight: A Startup Juice Company’s Journey to Success

Client Spotlight: A Startup Juice Company’s Journey to Success

Lori Robinson never dreamed of owning a juice company. Her passion, from the time she was a small child, was advertising. But a chance connection with a juice aficionado (and founder of a local juice startup) paved the way for a beautiful partnership.   The two forged Juicera—a cold-pressed juice company that has been dedicated to… Continue Reading

Everything You Need to Know About Wholesale for Your Product Business

Everything You Need to Know About Wholesale for Your Product Business

As you establish your product business, you might opt to sell your products wholesale. When you sell wholesale, you sell your products at a lower price to a retailer or a third party, who then sells them directly to their customers. Many product businesses sell directly to their customers, but depending on your circumstances, it… Continue Reading

Planning a Flawless Launch for Your Product Business: 10 Key Steps for Success

Planning a Flawless Launch for Your Product Business: 10 Key Steps for Success

You’ve chosen your business name, set up your business legally, selected a manufacturer, and planned out your design and copy—now it’s time for the launch! Launching your product business is very exciting. But it’s important that you launch your business strategically. Your goals for your launch are to build your email list, get people excited… Continue Reading

Crème de Mint Honored as Top Packaging Design Company in 2021

Crème de Mint Honored as Top Packaging Design Company in 2021

Crème de Mint is honored to be named one of the Top Packaging Design Companies in 2021 by Superbcompanies.  Superbcompanies is a research portal that ranks companies in categories including design, marketing, advertising, and more. They value packaging design as the most important factor in growing a successful business and helping products fly off the… Continue Reading

How to Simplify the Budget Process and Determine the Startup Costs for Your Product Business

How to Simplify the Budget Process and Determine the Startup Costs for Your Product Business

One of the most important things to think about when starting your business is your budget. Your goal is to make money, and your budget affects every business decision you make. When working out your budget, you need to make sure you have the capital to cover everything you need to get your product business… Continue Reading

Brand Language for Product Businesses: Write Taglines, Product Names, and Descriptions that Reflect Your Brand

Brand Language for Product Businesses: Write Taglines, Product Names, and Descriptions that Reflect Your Brand

When you’re launching a product business, you have dozens of decisions to make—from packaging to logo design to manufacturing.  But creating compelling brand language is just as important as the visual aspects of your brand.  Your brand language is the body of words, phrases, and terms that you will use to describe your brand’s products… Continue Reading

The Inside Scoop on Packaging Design: How to Find and Work with a Fantastic Packaging Designer

The Inside Scoop on Packaging Design: How to Find and Work with a Fantastic Packaging Designer

In the product business, looks matter, big time. Your product is sitting on the shelf next to dozens of other similar products. If it doesn’t stand out, it’s not going to sell. The packaging is the thing that will stop consumers, catch their eye, and ultimately make them decide whether to put a product back… Continue Reading

Build Loyalty and Engage Customers: How to Create a Compelling Brand Story for Your Product Business

Build Loyalty and Engage Customers: How to Create a Compelling Brand Story for Your Product Business

As you look into marketing for your product business, you’re probably going to hear the term “brand story” tossed around.  But what exactly is a brand story? It’s the story that drives a customer to buy a product.  Think about the last thing you bought—it might have been a dress, a cup of coffee, or… Continue Reading

How to Legally Establish Your Product Business—From Choosing the Right Legal Structure to Securing Licenses

How to Legally Establish Your Product Business—From Choosing the Right Legal Structure to Securing Licenses

As you launch a product business, you’re going to need to take the steps to legally set up your business. You have to decide your legal structure, apply for an EIN, and figure out what licenses you need for your business. It can feel daunting to deal with the legal side of your business, but… Continue Reading

Problems, Personas, and Profits: How to Find the Right Niche for Your Product Business

Problems, Personas, and Profits: How to Find the Right Niche for Your Product Business

When you launch a product business, it can be tempting to not choose a definitive niche. You might think you don’t want to limit yourself, opting instead to appeal to as many people as possible. But the truth is that without a specific niche, you are likely to struggle when you’re starting out. Your niche… Continue Reading