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Category Archives: food & beverage

Alternatives for Plastic Packaging

Alternatives for Plastic Packaging

  A Necessary Evil It is undeniably that plastics are becoming our worst nightmare. They are piling up in landfills by the tons and causing chaos to the environment. Worst of all, plastic cannot be avoided. Larger plastics are breaking down into micro-plastics that are invading our water and food sources. But for brands, plastic… Continue Reading

5 questions to ask to define your brand

5 questions to ask to define your brand

  Without a clearly defined brand, it’s nearly impossible to make design choices that communicate in the way you want them to. And if you want a brand that conveys your values, story, and unique way of serving your customers, it’s essential to ask yourself the right questions. Here are some of the best questions… Continue Reading

Repurposing Food Waste into Profitable Products

Repurposing Food Waste into Profitable Products

  “One man’s trash is another man’s treasure.” As old as that saying is, it still rings true. Believe it or not repurposing food waste into profitable products is gathering momentum in the Food & Beverage industry. Thanks to some sustainable foodies, food waste from one business is now a product for another.   The… Continue Reading

A New Year’s Resolution for your Business?

A New Year’s Resolution for your Business?

  What are Business Resolutions? New year, new resolutions. At some point, nearly everyone tries to make resolutions to see improvements in their life at the start of a new year. Whether it’s starting a new diet, picking up a new hobby, or simply just trying to be more open-minded, resolutions are usually personal. But… Continue Reading

Cannabis continues to boom

Cannabis continues to boom

A Flourishing Industry Despite legal inconsistencies regulating the industry, Cannabis continues to boom. It seems to be growing exponentially, with more and more Cannabis-based businesses and products entering the market place daily. This industry is thriving in every sense of the word, and so are its investors. Part of the reason why the Cannabis industry… Continue Reading

The Keto Craze

The Keto Craze

  The Rise of Keto Have you heard of these popular diets – Paleo, Raw Food, Whole 30, Vegan, Gluten-Free? If you are food entrepreneur or creative in the food space, you have likely heard of most of them. As business owners and creatives, we need to keep up with the diet trends to evolve… Continue Reading

What is your brand’s “Brand Intimacy”?

What is your brand’s “Brand Intimacy”?

Emotions Matter Around 90% of all purchasing decisions are made based on emotion. That means that how consumers feel in the moment can dictate whether or not a brand succeeds or fails. So, in order to even be remotely successful in today’s market, brands have to connect with people on a deeper level by appealing… Continue Reading