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Category Archives: food & beverage

What is Required on Your Food, Beverage or Supplement Label?

What is Required on Your Food, Beverage or Supplement Label?

Do you have a new food, beverage, or dietary supplement product? Do you know exactly what needs to be your label? Putting all necessary information on your product labels is important for two main reasons: Potential customers want to know more about your products and their ingredients, effects, etc. The government requires certain information to… Continue Reading

7 steps to choosing a color palette for your brand

7 steps to choosing a color palette for your brand

  One of the most important parts of your brand identity is your brand colors. In fact, research has shown that up to 84.7 percent of customers cite color as the primary reason they make buying decisions. Your brand colors affect how your customers perceive your brand, and they create a cohesive look between all… Continue Reading

Why accessible products are important

Why accessible products are important

  It might feel impossible to think back to a time when consumers didn’t have many product options to choose from. Now with mega-stores like Amazon, it feels like possibilities are limitless. But for millions of Americans with disabilities and limitations, there are still only limited accessible product options. People with limitations or disabilities have… Continue Reading