If you have a food, beverage, or cosmetic product that you want to begin selling online or maybe you are already selling your product online, this checklist will ensure you are reaching your ideal customers. The Design 1. The Outer Packaging is the Salesperson The outer packaging is essentially the salesperson for your actual… Continue Reading
If we earned a penny for every person who has been a victim of poor packaging while on-the-go, we’d be millionaires by now. Whether it be a mustard stain on our shirt, a hot coffee spilled in our lap, or a fender bender while driving and eating our Whole Foods sushi, we’ve all been there.… Continue Reading
Every new business has a steep learning curve, but it can be especially difficult to start a food or beauty company. In the past, food businesses have either used their small home kitchens to start out, or been faced with the difficult task of attracting investors so that they can afford their own commercial kitchens.… Continue Reading
Millennials, the largest generation in the U.S., drink a lot of wine. A study by the nonprofit Wine Market Council found that they drank 42% of the wine in the U.S. in 2015. That came to almost 160 million cases of wine! Their interest in wine has made quite a splash in the wine industry.… Continue Reading
Whether you’re building a beautiful website, creating a brochure or postcard for your business, or creating a presentation, you need gorgeous stock photos to make your work stand out. While you can pay a lot of money for stock photos, luckily, there are a lot of websites where you can get gorgeous stock photos at… Continue Reading
The days are over for waiting for your web designer to finish your website. I’m not here to talk you out of hiring me, but I understand the cost of paying a designer to build your website can be too high when you’re just starting out. There are so many tools out there to help… Continue Reading
We humans receive thousands of marketing messages and images a day, from ads on Facebook to billboards to food labels at the grocery store. With all of those marketing communications buzzing around us, it makes sense that we ignore almost all of the marketing we see. It also means that, as a company, your branding… Continue Reading
Mary Jane is here to stay. It’s hard not to notice that marijuana is being legalized in more and more places throughout the U.S.. It was first legalized in Colorado and Washington in 2012, with Oregon, Washington D.C., and Alaska following soon after. 27 states now allow medical marijuana, as well. While the cannabis smokers… Continue Reading
Customers really care about sustainability when they are thinking about which products to buy. Global warming and climate change are on everyone’s minds. That’s why it’s so important to think about sustainability when choosing how to package your products. Luckily, there are many creative solutions that will help you create more sustainable packaging. Make… Continue Reading
Did you know that the nutrition labels in the U.S. haven’t changed for 20 years? In the past 2 decades, scientists and researchers have made a lot of discoveries about how different ingredients affect our health, and the FDA is finally requiring package labels to reflect that research. Nutrition label changes What’s staying the… Continue Reading