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Category Archives: entrepreneurial

Why You Should Choose a Custom-Build WordPress Website Instead of a WordPress Theme for Your Business Website

Why You Should Choose a Custom-Build WordPress Website Instead of a WordPress Theme for Your Business Website

Building a website for your business on WordPress can be a great choice. You’ll get scalability and plenty of options! One of those options is how to set up your site.  You can choose to purchase or use a free pre-built theme, or you can hire a developer to create a custom-build site for you. … Continue Reading

Do You Have What It Takes To Launch a Beauty Brand? Here’s How to Find Out.

Do You Have What It Takes To Launch a Beauty Brand? Here’s How to Find Out.

Launching a beauty brand isn’t for everyone. It’s exciting and appealing, but it’s also a process with a lot of moving parts. It requires in-depth planning, tenacity, and the willingness to pivot when things aren’t working.  Through the process of launching and operating my own beauty brand— 42 Dubonnet— I learned a lot of lessons.… Continue Reading

Planning a Flawless Launch for Your Product Business: 10 Key Steps for Success

Planning a Flawless Launch for Your Product Business: 10 Key Steps for Success

You’ve chosen your business name, set up your business legally, selected a manufacturer, and planned out your design and copy—now it’s time for the launch! Launching your product business is very exciting. But it’s important that you launch your business strategically. Your goals for your launch are to build your email list, get people excited… Continue Reading

The Future of Social Media Marketing: Is it Dead? Or is it Just Shifting?

The Future of Social Media Marketing: Is it Dead? Or is it Just Shifting?

Social media is a two-edged sword for businesses. There’s no doubt that social media offers big opportunities for marketing. But it’s also changing constantly—algorithm changes, new ad rules, and social media trends all play a factor. Businesses have to stay up-to-date on changes and what they mean for marketing.  Between new algorithms that place value… Continue Reading

How to Simplify the Budget Process and Determine the Startup Costs for Your Product Business

How to Simplify the Budget Process and Determine the Startup Costs for Your Product Business

One of the most important things to think about when starting your business is your budget. Your goal is to make money, and your budget affects every business decision you make. When working out your budget, you need to make sure you have the capital to cover everything you need to get your product business… Continue Reading

The Inside Scoop on Packaging Design: How to Find and Work with a Fantastic Packaging Designer

The Inside Scoop on Packaging Design: How to Find and Work with a Fantastic Packaging Designer

In the product business, looks matter, big time. Your product is sitting on the shelf next to dozens of other similar products. If it doesn’t stand out, it’s not going to sell. The packaging is the thing that will stop consumers, catch their eye, and ultimately make them decide whether to put a product back… Continue Reading

How to Legally Establish Your Product Business—From Choosing the Right Legal Structure to Securing Licenses

How to Legally Establish Your Product Business—From Choosing the Right Legal Structure to Securing Licenses

As you launch a product business, you’re going to need to take the steps to legally set up your business. You have to decide your legal structure, apply for an EIN, and figure out what licenses you need for your business. It can feel daunting to deal with the legal side of your business, but… Continue Reading

Problems, Personas, and Profits: How to Find the Right Niche for Your Product Business

Problems, Personas, and Profits: How to Find the Right Niche for Your Product Business

When you launch a product business, it can be tempting to not choose a definitive niche. You might think you don’t want to limit yourself, opting instead to appeal to as many people as possible. But the truth is that without a specific niche, you are likely to struggle when you’re starting out. Your niche… Continue Reading

Top 7 steps to identify the right beauty business for you

Top 7 steps to identify the right beauty business for you

Your passions and purpose, unique skills and talents, values, experiences, and perspectives are all sources to draw from in order to create a unique and profitable niche for your beauty business. However, with so many different components to consider, identifying the proper business steps can get a bit confusing. Here, we explore each of these… Continue Reading

The “New Normal” is Permanent: How COVID is Shifting Consumer Behaviors, Now and Forever

The "New Normal" is Permanent: How COVID is Shifting Consumer Behaviors, Now and Forever

  When the global pandemic hit, many industries saw disruption. Our society experienced major changes in every aspect of our lives, from work to shopping to social interaction. Months later, we’ve entered into a “new normal.” But is the new normal here to stay? As we get used to the changes we’ve experienced and adjust… Continue Reading