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Category Archives: entrepreneurial

Make Your Packaging More Personal and Engaging

Make Your Packaging More Personal and Engaging

In addition to choosing a stunning design for your packaging, your package copy needs to sizzle. Over the years, I’ve picked up some key insights into what type of copy works best in the design of your packaging. Designers and copywriters make a dynamic duo…we sometimes end up working side by side and learn a… Continue Reading

Is Your Packaging Intelligent Enough for Consumers?

Is Your Packaging Intelligent Enough for Consumers?

What does it mean to have intelligent packaging? Beyond the basic function of containing an item and telling what it is, brands are beginning to make packaging that’s able to communicate new in-depth information to the consumer. Sensing, recording, and detection devices that monitor changes in the product or the environment are being added to… Continue Reading

Habits vs. Resolutions: How to Grow Your Business in 2017

Habits vs. Resolutions: How to Grow Your Business in 2017

Now that the holiday festivities have wrapped up…it’s goal season for business owners! One of my New Year’s resolutions is to only do what’s essential. I tend to like new experiences, so I often find myself taking on too much. The risk in overloading yourself is that you often end up not doing anything well…so… Continue Reading

The gift of 3D

The gift of 3D

In the month of gift giving and holiday spirit, many of us are looking for inspiration. Inspiration for what gift to give, inspiration for the New Year and inspiration on what drives us in life. For many of us, what drives us is our family, our spirituality and/or our career. For Chuck Hill in 1986… Continue Reading

The Merging of Food and Technology: Become a Digital Foodie

The Merging of Food and Technology: Become a Digital Foodie

What was once considered an odd couple, food and technology, has turned into a delicious marriage. With a click of the button on Eat24, you can receive a meal from your favorite restaurants or have FreshDirect deliver your groceries. One works with ingredients and the other with images. With digital marketers always searching for the… Continue Reading

Partner Up with a Complementary Brand to Increase Sales

Partner Up with a Complementary Brand to Increase Sales

Businesses rely on people in all capacities, whether they are customers or staff. It is no surprise, therefore, that a strategy involving the human element would be successful. A partnership could bring your brand increased exposure and benefit both businesses, as long as they are complementary, not competitive. Complement an established brand There is a… Continue Reading

Should you use a preservative in your cosmetics?

Should you use a preservative in your cosmetics?

“I want to create a product with no chemicals or preservatives.” We’ve heard this so often from entrepreneurs and companies we’ve lost count. Perhaps you’ve aspired to do this with your product line. The problem with this statement is that all cosmetics have chemicals, for example water is a chemical. Of course, when we say… Continue Reading