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Category Archives: entrepreneurial

Top 7 steps to identify the right beauty business for you

Top 7 steps to identify the right beauty business for you

Your passions and purpose, unique skills and talents, values, experiences, and perspectives are all sources to draw from in order to create a unique and profitable niche for your beauty business. However, with so many different components to consider, identifying the proper business steps can get a bit confusing. Here, we explore each of these… Continue Reading

The “New Normal” is Permanent: How COVID is Shifting Consumer Behaviors, Now and Forever

The "New Normal" is Permanent: How COVID is Shifting Consumer Behaviors, Now and Forever

  When the global pandemic hit, many industries saw disruption. Our society experienced major changes in every aspect of our lives, from work to shopping to social interaction. Months later, we’ve entered into a “new normal.” But is the new normal here to stay? As we get used to the changes we’ve experienced and adjust… Continue Reading

The Importance of Email Marketing in 2020 and Beyond (Plus Our Tips for How to Do it Right)

The Importance of Email Marketing in 2020 and Beyond (Plus Our Tips for How to Do it Right)

There’s no doubt that 2020 marks a big shift in product businesses. COVID-19 brought many changes to the way people shop. People are online now more than ever. Even industries that thrived off of in-store purchases are shifting to a heavier online presence, and e-commerce is booming. If you run a product business, focusing on… Continue Reading

How to choose the right manufacturer for your beauty product?

How to choose the right manufacturer for your beauty product?

The process of choosing a manufacturer to work with can feel daunting, which is why we’re here to help you understand how the beauty product manufacturing process works. Choosing the right manufacturers is an essential part of running a successful beauty brand, as your manufacturer will determine the quality and price of your products, and… Continue Reading