When you launch a product business, it can be tempting to not choose a definitive niche. You might think you don’t want to limit yourself, opting instead to appeal to as many people as possible. But the truth is that without a specific niche, you are likely to struggle when you’re starting out. Your niche… Continue Reading
Your passions and purpose, unique skills and talents, values, experiences, and perspectives are all sources to draw from in order to create a unique and profitable niche for your beauty business. However, with so many different components to consider, identifying the proper business steps can get a bit confusing. Here, we explore each of these… Continue Reading
When the global pandemic hit, many industries saw disruption. Our society experienced major changes in every aspect of our lives, from work to shopping to social interaction. Months later, we’ve entered into a “new normal.” But is the new normal here to stay? As we get used to the changes we’ve experienced and adjust… Continue Reading
One of the key elements to creating a successful beauty business is putting together a team. It’s crucial to understand how to build a team for your business, including who to include in your team and how to hire and manage them. Even if you are starting out as a solopreneur and intending to do… Continue Reading
There’s no doubt that 2020 marks a big shift in product businesses. COVID-19 brought many changes to the way people shop. People are online now more than ever. Even industries that thrived off of in-store purchases are shifting to a heavier online presence, and e-commerce is booming. If you run a product business, focusing on… Continue Reading
Funding your beauty business can feel overwhelming. You may not know where to start. There are so many different ways to fund your business, from using your own money, reaching out to friends and family, crowdfunding, loans, credit cards, etc. More likely, you are going to fund your business from a variety of these options.… Continue Reading
One of the most important decisions you’ll make when starting your business is whether to share it with one or more co-founders. Starting a business with a partner means you’ll have more support and resources, but you won’t have the same autonomy and you’ll be sharing your profits with someone else. Therefore, with such high… Continue Reading
It’s safe to say that most people have taken soap for granted. We use it every day in multiple forms, relying on it to keep us clean and healthy. Before the global pandemic, most of us probably didn’t give soap too much thought, besides what brand or scent we preferred! Now, though, soap is getting… Continue Reading
The process of choosing a manufacturer to work with can feel daunting, which is why we’re here to help you understand how the beauty product manufacturing process works. Choosing the right manufacturers is an essential part of running a successful beauty brand, as your manufacturer will determine the quality and price of your products, and… Continue Reading
Creating a truly well designed logo is both an art and a science. It’s an art because it requires creativity and intuition to design a truly unique, beautiful logo. And it’s a science because, while all great logos are different, they all share the following qualities. Memorability “Good design is making something intelligible… Continue Reading