Lori Robinson never dreamed of owning a juice company. Her passion, from the time she was a small child, was advertising. But a chance connection with a juice aficionado (and founder of a local juice startup) paved the way for a beautiful partnership. The two forged Juicera—a cold-pressed juice company that has been dedicated to… Continue Reading
As you establish your product business, you might opt to sell your products wholesale. When you sell wholesale, you sell your products at a lower price to a retailer or a third party, who then sells them directly to their customers. Many product businesses sell directly to their customers, but depending on your circumstances, it… Continue Reading
When you’re ready to launch your product business, you’ll need to set up a website. Even if you run a brick-and-mortar business, embracing the e-commerce world will help you expand your reach and make your sales. Your website will serve both as a way for customers to get to know your brand and a way… Continue Reading
One of the many choices you face when running a beauty company is what manufacturing method to choose. There are three paths you can take for manufacturing your beauty products—private label, semi-custom formula, and custom formula. Each manufacturing path is right in certain situations, and each has its pros and cons. You’ll have to consider… Continue Reading
How you think launching a product is going to go: Come up with a great product Figure out who’s going to buy it Manufacture, market, and distribute Voila! Million dollar business. That’s the idea that many product business owners have in their heads. But in reality, that method misses the mark. If you’re not focused… Continue Reading
Building a website for your business on WordPress can be a great choice. You’ll get scalability and plenty of options! One of those options is how to set up your site. You can choose to purchase or use a free pre-built theme, or you can hire a developer to create a custom-build site for you. … Continue Reading
Launching a beauty brand isn’t for everyone. It’s exciting and appealing, but it’s also a process with a lot of moving parts. It requires in-depth planning, tenacity, and the willingness to pivot when things aren’t working. Through the process of launching and operating my own beauty brand— 42 Dubonnet— I learned a lot of lessons.… Continue Reading
You’ve chosen your business name, set up your business legally, selected a manufacturer, and planned out your design and copy—now it’s time for the launch! Launching your product business is very exciting. But it’s important that you launch your business strategically. Your goals for your launch are to build your email list, get people excited… Continue Reading
Social media is a two-edged sword for businesses. There’s no doubt that social media offers big opportunities for marketing. But it’s also changing constantly—algorithm changes, new ad rules, and social media trends all play a factor. Businesses have to stay up-to-date on changes and what they mean for marketing. Between new algorithms that place value… Continue Reading
One of the most important things to think about when starting your business is your budget. Your goal is to make money, and your budget affects every business decision you make. When working out your budget, you need to make sure you have the capital to cover everything you need to get your product business… Continue Reading