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Category Archives: entrepreneurial

Starting Your Own Wine Label: Everything You Need to Know

Starting Your Own Wine Label: Everything You Need to Know

Do you dream of starting a wine business but don’t want to run a vineyard?  If so, then you’re in luck—starting a private label wine brand offers you the chance to break into the wine world and run a successful business.  It’s a great time to start a wine brand—millennials in particular enjoy wine regularly!  … Continue Reading

How to Measure Your Business Success: Choosing the Right KPIs to Track

How to Measure Your Business Success: Choosing the Right KPIs to Track

When you’re running a small business, it’s important to track data and measure your business success. But how do you do that? What should you track? And how will you know whether you’re successful? The answer lies in KPIs—key performance indicators. Without tracking your KPIs, your business could be floating around without a direction. After… Continue Reading

Successful Sales Partnerships: How to Find Sales Reps for Your Product Business (and How to Work With Them)

Successful Sales Partnerships: How to Find Sales Reps for Your Product Business (and How to Work With Them)

How to Find a Sales Representative for Your Business Working with sales representative can be a great decision for your product business. When you’re first starting out in business, you might not have the capital to hire a full sales team. But when you work with a sales rep they will sell your product for you… Continue Reading

Pet Supplements 101: 5 Questions Every New Brand in the Industry Needs to Ask

Pet Supplements 101: 5 Questions Every New Brand in the Industry Needs to Ask

The health and fitness industry has skyrocketed over the last decade, and with it, so have protein bars, health food, and dietary supplements.  But human supplements aren’t alone in that growth. As more people have grown health-conscious and concerned about their own wellness, they have also started focusing on the health of their four-legged best… Continue Reading

Creative Endeavors in Our Agency: A Conceptual Collaboration for a Unique Chocolate Packaging Design

Creative Endeavors in Our Agency: A Conceptual Collaboration for a Unique Chocolate Packaging Design

Creative Collaboration to Chocolate Packaging Design As the founder of a design agency, I’m always on the lookout for talented artists for inspiration, motivation, and collaboration. So, when an old acquaintance of mine, Courtney McClain of McClain Grayson Co. started creating illustrations that inspired me, I knew I wanted to work on a project together. I reached… Continue Reading

The Life Cycle of a Customer: How to Acquire and Convert Leads that Last

The Life Cycle of a Customer: How to Acquire and Convert Leads that Last

Businesses today know that standing out as a brand is more important now than ever. Consumers have a never-ending amount of choices right at their fingertips… To make matters worse, according to the 2019 Edelman Trust Barometer Special Report, trust is more important to ever than customers but also harder to earn than in the… Continue Reading

Farmer’s Markets: The Perfect Place to Sell Your Juice or Homemade Cookies in Miami

Farmer’s Markets: The Perfect Place to Sell Your Juice or Homemade Cookies in Miami

As one of the food packaging design companies in Florida, we’ve seen a lot of businesses launch from the ground up, including many new juice and homemade cookie businesses. If you’re launching a similar business, you might be wondering where the best place to sell them is!  You’ve decided to dive in and start selling… Continue Reading

How to Choose a Service Vendor for Your Small Business

How to Choose a Service Vendor for Your Small Business

As a small business owner, it can be hard to make the decision to build your team or outsource—and even harder to choose a service vendor if you decide to do so!  It’s tempting to try to do everything on your own. But realistically, you have a limited amount of time and resources. That time… Continue Reading

The Quick Guide to SEO Best Practices for Your Small Business

The Quick Guide to SEO Best Practices for Your Small Business

You might already know about the importance of SEO best practices for your small business. SEO, or search engine optimization, is how you improve your search engine ranking so you can increase traffic to your site.  But understanding and implementing those best practices is easier said than done! From keywords to meta titles to alt… Continue Reading

How to Find a Manufacturer for Your Product Business

How to Find a Manufacturer for Your Product Business

When you’re running a product business, choosing a manufacturer is a big decision. It’s easy to get caught up in all of the other choices you need to make, from your tagline to your packaging to your website.  But without a reliable manufacturer, the entire system for your business will stall. Choosing the right manufacturer… Continue Reading