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Category Archives: email marketing

Do You Have What It Takes To Launch a Beauty Brand? Here’s How to Find Out.

Do You Have What It Takes To Launch a Beauty Brand? Here’s How to Find Out.

Launching a beauty brand isn’t for everyone. It’s exciting and appealing, but it’s also a process with a lot of moving parts. It requires in-depth planning, tenacity, and the willingness to pivot when things aren’t working.  Through the process of launching and operating my own beauty brand— 42 Dubonnet— I learned a lot of lessons.… Continue Reading

Planning a Flawless Launch for Your Product Business: 10 Key Steps for Success

Planning a Flawless Launch for Your Product Business: 10 Key Steps for Success

You’ve chosen your business name, set up your business legally, selected a manufacturer, and planned out your design and copy—now it’s time for the launch! Launching your product business is very exciting. But it’s important that you launch your business strategically. Your goals for your launch are to build your email list, get people excited… Continue Reading

The Future of Social Media Marketing: Is it Dead? Or is it Just Shifting?

The Future of Social Media Marketing: Is it Dead? Or is it Just Shifting?

Social media is a two-edged sword for businesses. There’s no doubt that social media offers big opportunities for marketing. But it’s also changing constantly—algorithm changes, new ad rules, and social media trends all play a factor. Businesses have to stay up-to-date on changes and what they mean for marketing.  Between new algorithms that place value… Continue Reading

Social Media Marketing Tips for Your Product Business: From Mindset to Content

Social Media Marketing Tips for Your Product Business: From Mindset to Content

For product businesses, social media marketing is key. It’s one of the best ways to develop a following, attract new leads, and build relationships with customers and influencers. When using social media, you want to focus on the right mindset and make sure that you are putting out content that works well for the platform.… Continue Reading

How to Develop an Online Marketing Strategy for Your Product Business

How to Develop an Online Marketing Strategy for Your Product Business

Many new business owners are overwhelmed by the thought of online marketing, and it’s easy to see why. There’s a lot of information out there, and you don’t know where to start. But once you’ve launched your product business, creating an online marketing strategy is highly beneficial. It’s one of the fastest and easiest ways… Continue Reading

Brand Language for Product Businesses: Write Taglines, Product Names, and Descriptions that Reflect Your Brand

Brand Language for Product Businesses: Write Taglines, Product Names, and Descriptions that Reflect Your Brand

When you’re launching a product business, you have dozens of decisions to make—from packaging to logo design to manufacturing.  But creating compelling brand language is just as important as the visual aspects of your brand.  Your brand language is the body of words, phrases, and terms that you will use to describe your brand’s products… Continue Reading