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Category Archives: design

14 things you should know about your competitors before you design your logo and brand

14 things you should know about your competitors before you design your logo and brand

Why you need to research your competitors as a part of your branding process One of the key parts of creating a brand identity is researching your competitors. This is an essential step in the process because it will help you create a brand that is distinctive in your market. When you know what your… Continue Reading

7 steps to choosing a color palette for your brand

7 steps to choosing a color palette for your brand

  One of the most important parts of your brand identity is your brand colors. In fact, research has shown that up to 84.7 percent of customers cite color as the primary reason they make buying decisions. Your brand colors affect how your customers perceive your brand, and they create a cohesive look between all… Continue Reading