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Category Archives: design

Alternatives for Plastic Packaging

Alternatives for Plastic Packaging

  A Necessary Evil It is undeniably that plastics are becoming our worst nightmare. They are piling up in landfills by the tons and causing chaos to the environment. Worst of all, plastic cannot be avoided. Larger plastics are breaking down into micro-plastics that are invading our water and food sources. But for brands, plastic… Continue Reading

42 Dubonnet Makeup Wins an International Package Design Award

42 Dubonnet Makeup Wins an International Package Design Award

We are thrilled and honored to win a 2019 HOW International Design Award! Our second award for this eye-catching packaging. Last year, 42 Dubonnet was a GD USA 2018 package design winner. As a 2019 HOW award-winner, 42 Dubonnet package design will be featured in The Best of Design (formerly 365 Days of Design Inspiration),… Continue Reading

5 questions to ask to define your brand

5 questions to ask to define your brand

  Without a clearly defined brand, it’s nearly impossible to make design choices that communicate in the way you want them to. And if you want a brand that conveys your values, story, and unique way of serving your customers, it’s essential to ask yourself the right questions. Here are some of the best questions… Continue Reading

How cashier-less shopping will change the customer experience

How cashier-less shopping will change the customer experience

  Everyone’s favorite online retailer is making waves yet again. Industry giant Amazon is expanding beyond e-commerce with cashier-less brick-and-mortar stores. And while this may sound very surprisingly, it actually makes sense.   Brick-and-Mortar Even though people have been relying on online shopping more and more, most spending still occurs in physical stores. To capitalize… Continue Reading

What is your brand’s “Brand Intimacy”?

What is your brand’s “Brand Intimacy”?

Emotions Matter Around 90% of all purchasing decisions are made based on emotion. That means that how consumers feel in the moment can dictate whether or not a brand succeeds or fails. So, in order to even be remotely successful in today’s market, brands have to connect with people on a deeper level by appealing… Continue Reading

From the Heart: Purpose-Driven Branding

From the Heart: Purpose-Driven Branding

Emotional Appeal One of the best ways a brand can get consumers’ attention is by tugging at their heartstrings. By creating emotional connections, brands have been able to bond with consumers and win their loyalty in the process. However, many brands are now looking to further deepen those emotional connections for more benefits. This is… Continue Reading

Ultra Violet, 2018 Color of the Year and What that Means for You?

Ultra Violet, 2018 Color of the Year and What that Means for You?

Each year, Pantone names a color that represents, in the words of Laurie Pressman, Vice President of the Pantone Color Institute, “A reflection of what’s needed in our world today.”     This year, that color is Ultra Violet. Pantone’s website explains, “We are living in a time that requires inventiveness and imagination. It is… Continue Reading