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Category Archives: cosmetics

Creating a Product Line that Sells (Even if You’re Just Getting Started)

Creating a Product Line that Sells (Even if You’re Just Getting Started)

Creating a product line that sells isn’t easy. Every year, thousands of businesses launch, and you’re likely to face competition, no matter what niche you choose.  In order for your product line to be profitable, you have to find a way to stand out, even in competitive markets.  Fortunately, there are some steps you can… Continue Reading

7 Tips for Crafting Packaging Copy that Stands Out from the Crowd

7 Tips for Crafting Packaging Copy that Stands Out from the Crowd

Your packaging has to do more than just look perfect. It also has to convince people to buy your product. That’s where the copy comes into play. It’s also where many brands get tripped up.  How do you say what you want to say in an engaging way? Crafting the perfect copy can be intimidating. … Continue Reading

Everything You Need to Know About Wholesale for Your Product Business

Everything You Need to Know About Wholesale for Your Product Business

As you establish your product business, you might opt to sell your products wholesale. When you sell wholesale, you sell your products at a lower price to a retailer or a third party, who then sells them directly to their customers. Many product businesses sell directly to their customers, but depending on your circumstances, it… Continue Reading

Which Manufacturing Path To Choose for Your Beauty Product: The Pros and Cons of Custom vs Private Label

Which Manufacturing Path To Choose for Your Beauty Product: The Pros and Cons of Custom vs Private Label

One of the many choices you face when running a beauty company is what manufacturing method to choose. There are three paths you can take for manufacturing your beauty products—private label, semi-custom formula, and custom formula.  Each manufacturing path is right in certain situations, and each has its pros and cons. You’ll have to consider… Continue Reading

Planning a Flawless Launch for Your Product Business: 10 Key Steps for Success

Planning a Flawless Launch for Your Product Business: 10 Key Steps for Success

You’ve chosen your business name, set up your business legally, selected a manufacturer, and planned out your design and copy—now it’s time for the launch! Launching your product business is very exciting. But it’s important that you launch your business strategically. Your goals for your launch are to build your email list, get people excited… Continue Reading

The Future of Social Media Marketing: Is it Dead? Or is it Just Shifting?

The Future of Social Media Marketing: Is it Dead? Or is it Just Shifting?

Social media is a two-edged sword for businesses. There’s no doubt that social media offers big opportunities for marketing. But it’s also changing constantly—algorithm changes, new ad rules, and social media trends all play a factor. Businesses have to stay up-to-date on changes and what they mean for marketing.  Between new algorithms that place value… Continue Reading

The Inside Scoop on Packaging Design: How to Find and Work with a Fantastic Packaging Designer

The Inside Scoop on Packaging Design: How to Find and Work with a Fantastic Packaging Designer

In the product business, looks matter, big time. Your product is sitting on the shelf next to dozens of other similar products. If it doesn’t stand out, it’s not going to sell. The packaging is the thing that will stop consumers, catch their eye, and ultimately make them decide whether to put a product back… Continue Reading