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Category Archives: content

The Life Cycle of a Customer: How to Acquire and Convert Leads that Last

The Life Cycle of a Customer: How to Acquire and Convert Leads that Last

Businesses today know that standing out as a brand is more important now than ever. Consumers have a never-ending amount of choices right at their fingertips… To make matters worse, according to the 2019 Edelman Trust Barometer Special Report, trust is more important to ever than customers but also harder to earn than in the… Continue Reading

How to Choose a Service Vendor for Your Small Business

How to Choose a Service Vendor for Your Small Business

As a small business owner, it can be hard to make the decision to build your team or outsource—and even harder to choose a service vendor if you decide to do so!  It’s tempting to try to do everything on your own. But realistically, you have a limited amount of time and resources. That time… Continue Reading

The Quick Guide to SEO Best Practices for Your Small Business

The Quick Guide to SEO Best Practices for Your Small Business

You might already know about the importance of SEO best practices for your small business. SEO, or search engine optimization, is how you improve your search engine ranking so you can increase traffic to your site.  But understanding and implementing those best practices is easier said than done! From keywords to meta titles to alt… Continue Reading

Four Common Mistakes Businesses Make on Instagram (And How to Avoid Them)

Four Common Mistakes Businesses Make on Instagram (And How to Avoid Them)

For product businesses, Instagram offers a world of possibilities. There are more than 1.15 billion active users on Instagram, and 90% of those users follow at least one business on the platform.  The average conversion rate on Instagram is 1.08%, with an average order value of $65. When you start to do the math, it’s… Continue Reading

Successful Business Owners Have These Things in Common

Successful Business Owners Have These Things in Common

So you want to launch a business? You’ve come up with an idea, and you’re ready to get started! But do you have what it takes to start a successful business?  Despite what you may think, business success isn’t just about having experience, investors, or money. Of course those are helpful, but they aren’t everything!… Continue Reading

How to Design an Impressive Website for Your Product Business: 5 Tips for Success

How to Design an Impressive Website for Your Product Business: 5 Tips for Success

When you’re ready to launch your product business, you’ll need to set up a website. Even if you run a brick-and-mortar business, embracing the e-commerce world will help you expand your reach and make your sales. Your website will serve both as a way for customers to get to know your brand and a way… Continue Reading

Use This Tool to Find the Right Customer for Your Product Business

Use This Tool to Find the Right Customer for Your Product Business

How you think launching a product is going to go: Come up with a great product Figure out who’s going to buy it Manufacture, market, and distribute Voila! Million dollar business.  That’s the idea that many product business owners have in their heads. But in reality, that method misses the mark.  If you’re not focused… Continue Reading

The Future of Social Media Marketing: Is it Dead? Or is it Just Shifting?

The Future of Social Media Marketing: Is it Dead? Or is it Just Shifting?

Social media is a two-edged sword for businesses. There’s no doubt that social media offers big opportunities for marketing. But it’s also changing constantly—algorithm changes, new ad rules, and social media trends all play a factor. Businesses have to stay up-to-date on changes and what they mean for marketing.  Between new algorithms that place value… Continue Reading

Brand Language for Product Businesses: Write Taglines, Product Names, and Descriptions that Reflect Your Brand

Brand Language for Product Businesses: Write Taglines, Product Names, and Descriptions that Reflect Your Brand

When you’re launching a product business, you have dozens of decisions to make—from packaging to logo design to manufacturing.  But creating compelling brand language is just as important as the visual aspects of your brand.  Your brand language is the body of words, phrases, and terms that you will use to describe your brand’s products… Continue Reading

Build Loyalty and Engage Customers: How to Create a Compelling Brand Story for Your Product Business

Build Loyalty and Engage Customers: How to Create a Compelling Brand Story for Your Product Business

As you look into marketing for your product business, you’re probably going to hear the term “brand story” tossed around.  But what exactly is a brand story? It’s the story that drives a customer to buy a product.  Think about the last thing you bought—it might have been a dress, a cup of coffee, or… Continue Reading