When you’re launching a product business, you have dozens of decisions to make—from packaging to logo design to manufacturing. But creating compelling brand language is just as important as the visual aspects of your brand. Your brand language is the body of words, phrases, and terms that you will use to describe your brand’s products… Continue Reading
As you look into marketing for your product business, you’re probably going to hear the term “brand story” tossed around. But what exactly is a brand story? It’s the story that drives a customer to buy a product. Think about the last thing you bought—it might have been a dress, a cup of coffee, or… Continue Reading
Packaging is an important element for any product business. It’s the first thing many customers will see, it establishes the kind of company you want to be, and it’s an effective way to market your product. But as society changes, so do consumer expectations, and packaging has to adapt to meet their desires. Over time,… Continue Reading
(Please note: I am not an attorney. What I am about to share is what I have learned through my experience in trademarking brands as a designer and business owner.) As you establish your product business, you might wonder if you need to secure trademarks for your assets. Trademarking is a big decision for your… Continue Reading