Businesses today know that standing out as a brand is more important now than ever. Consumers have a never-ending amount of choices right at their fingertips… To make matters worse, according to the 2019 Edelman Trust Barometer Special Report, trust is more important to ever than customers but also harder to earn than in the… Continue Reading
As a small business owner, it can be hard to make the decision to build your team or outsource—and even harder to choose a service vendor if you decide to do so! It’s tempting to try to do everything on your own. But realistically, you have a limited amount of time and resources. That time… Continue Reading
You might already know about the importance of SEO best practices for your small business. SEO, or search engine optimization, is how you improve your search engine ranking so you can increase traffic to your site. But understanding and implementing those best practices is easier said than done! From keywords to meta titles to alt… Continue Reading
For product businesses, Instagram offers a world of possibilities. There are more than 1.15 billion active users on Instagram, and 90% of those users follow at least one business on the platform. The average conversion rate on Instagram is 1.08%, with an average order value of $65. When you start to do the math, it’s… Continue Reading
So you want to launch a business? You’ve come up with an idea, and you’re ready to get started! But do you have what it takes to start a successful business? Despite what you may think, business success isn’t just about having experience, investors, or money. Of course those are helpful, but they aren’t everything!… Continue Reading
When you’re ready to launch your product business, you’ll need to set up a website. Even if you run a brick-and-mortar business, embracing the e-commerce world will help you expand your reach and make your sales. Your website will serve both as a way for customers to get to know your brand and a way… Continue Reading
How you think launching a product is going to go: Come up with a great product Figure out who’s going to buy it Manufacture, market, and distribute Voila! Million dollar business. That’s the idea that many product business owners have in their heads. But in reality, that method misses the mark. If you’re not focused… Continue Reading
Social media is a two-edged sword for businesses. There’s no doubt that social media offers big opportunities for marketing. But it’s also changing constantly—algorithm changes, new ad rules, and social media trends all play a factor. Businesses have to stay up-to-date on changes and what they mean for marketing. Between new algorithms that place value… Continue Reading
When you’re launching a product business, you have dozens of decisions to make—from packaging to logo design to manufacturing. But creating compelling brand language is just as important as the visual aspects of your brand. Your brand language is the body of words, phrases, and terms that you will use to describe your brand’s products… Continue Reading
As you look into marketing for your product business, you’re probably going to hear the term “brand story” tossed around. But what exactly is a brand story? It’s the story that drives a customer to buy a product. Think about the last thing you bought—it might have been a dress, a cup of coffee, or… Continue Reading