For product businesses, Instagram offers a world of possibilities. There are more than 1.15 billion active users on Instagram, and 90% of those users follow at least one business on the platform. The average conversion rate on Instagram is 1.08%, with an average order value of $65. When you start to do the math, it’s… Continue Reading
So you want to launch a business? You’ve come up with an idea, and you’re ready to get started! But do you have what it takes to start a successful business? Despite what you may think, business success isn’t just about having experience, investors, or money. Of course those are helpful, but they aren’t everything!… Continue Reading
When you’re ready to launch your product business, you’ll need to set up a website. Even if you run a brick-and-mortar business, embracing the e-commerce world will help you expand your reach and make your sales. Your website will serve both as a way for customers to get to know your brand and a way… Continue Reading
How you think launching a product is going to go: Come up with a great product Figure out who’s going to buy it Manufacture, market, and distribute Voila! Million dollar business. That’s the idea that many product business owners have in their heads. But in reality, that method misses the mark. If you’re not focused… Continue Reading
Social media is a two-edged sword for businesses. There’s no doubt that social media offers big opportunities for marketing. But it’s also changing constantly—algorithm changes, new ad rules, and social media trends all play a factor. Businesses have to stay up-to-date on changes and what they mean for marketing. Between new algorithms that place value… Continue Reading
When you’re launching a product business, you have dozens of decisions to make—from packaging to logo design to manufacturing. But creating compelling brand language is just as important as the visual aspects of your brand. Your brand language is the body of words, phrases, and terms that you will use to describe your brand’s products… Continue Reading
As you look into marketing for your product business, you’re probably going to hear the term “brand story” tossed around. But what exactly is a brand story? It’s the story that drives a customer to buy a product. Think about the last thing you bought—it might have been a dress, a cup of coffee, or… Continue Reading
Packaging is an important element for any product business. It’s the first thing many customers will see, it establishes the kind of company you want to be, and it’s an effective way to market your product. But as society changes, so do consumer expectations, and packaging has to adapt to meet their desires. Over time,… Continue Reading
(Please note: I am not an attorney. What I am about to share is what I have learned through my experience in trademarking brands as a designer and business owner.) As you establish your product business, you might wonder if you need to secure trademarks for your assets. Trademarking is a big decision for your… Continue Reading