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Category Archives: branding

Problems, Personas, and Profits: How to Find the Right Niche for Your Product Business

Problems, Personas, and Profits: How to Find the Right Niche for Your Product Business

When you launch a product business, it can be tempting to not choose a definitive niche. You might think you don’t want to limit yourself, opting instead to appeal to as many people as possible. But the truth is that without a specific niche, you are likely to struggle when you’re starting out. Your niche… Continue Reading

Acquiring a Trademark for Your Product Business: The 6 Step Process to Protect Your Brand Identity

Acquiring a Trademark for Your Product Business: The 6 Step Process to Protect Your Brand Identity

(Please note: I am not an attorney. What I am about to share is what I have learned through my experience in trademarking brands as a designer and business owner.) As you establish your product business, you might wonder if you need to secure trademarks for your assets.  Trademarking is a big decision for your… Continue Reading

Exiting Your Product Business: How and Why to Make a Shutdown Plan Before You Launch

Exiting Your Product Business: How and Why to Make a Shutdown Plan Before You Launch

If you’re launching a product business, the last thing you want to think about is what happens if you fail. But part of starting a business is planning ahead for all contingencies—including exiting your business. Somewhere down the line, you might come to the point where your business is no longer growing or bringing in… Continue Reading

The Truth About Color and Language: How Our Words Shape the Way We See

The Truth About Color and Language: How Our Words Shape the Way We See

If you ever joined in the great internet debate of the white/gold vs black/blue dress, you might have found yourself in disbelief that anybody could see the picture differently than you. After all, seeing is believing. If we can’t trust our own eyes, what can we trust?  But it turns out that the way we… Continue Reading

The 7 Step Fool-Proof Process to Naming your Business or Product

The 7 Step Fool-Proof Process to Naming your Business or Product

Finding the perfect name for your business or product can be nerve-wracking. Will other people like it? Is it catchy? Does it sum up its purpose? Your business name is perhaps the most important part of your business name is perhaps the most important part of your brand, so it’s important to take your time… Continue Reading

How do you know when it is time to redesign your packaging?

How do you know when it is time to redesign your packaging?

We can all think of brands whose logo or packaging evoke in us childhood nostalgia, or fond memories. That instant recognition and emotional connection is what companies rely on to keep customers loyal and engaged. At times, however, a company’s public image needs a revamp, and the question is often when? When is it time… Continue Reading

Forbes article “Everything You Know About Branding Is Wrong”

Design matters and it’s not necessarily in a way that you think. The truth is that a brand is about a gut feeling we have about a company. “This happens when everything connects through design—from virtual environments like websites to built environments like office spaces—and it all starts with an understanding of why a company… Continue Reading

How to brand yourself as an expert using video?

Video best way to brand yourself as an expert. Reporters & Producers are busy and will use your videos. Tell the story of what your company is doing. Personalizing it. New broadcasters will take questions from their youtube videos. Most viewed videos are taking with phones. People are used to seeing short clips. Brand yourself… Continue Reading