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Category Archives: branding

The Importance of Email Marketing in 2020 and Beyond (Plus Our Tips for How to Do it Right)

The Importance of Email Marketing in 2020 and Beyond (Plus Our Tips for How to Do it Right)

There’s no doubt that 2020 marks a big shift in product businesses. COVID-19 brought many changes to the way people shop. People are online now more than ever. Even industries that thrived off of in-store purchases are shifting to a heavier online presence, and e-commerce is booming. If you run a product business, focusing on… Continue Reading

The Truth About Color and Language: How Our Words Shape the Way We See

The Truth About Color and Language: How Our Words Shape the Way We See

If you ever joined in the great internet debate of the white/gold vs black/blue dress, you might have found yourself in disbelief that anybody could see the picture differently than you. After all, seeing is believing. If we can’t trust our own eyes, what can we trust?  But it turns out that the way we… Continue Reading

We Love Our 5 Star Reviews!

We Love Our 5 Star Reviews!

Whether you looking for a clean, minimalist design or a bold, patterned design for your packaging, we can help! 2020 design trends are pointing to stronger patterns and illustrations that create greater emotional connection with the customer and stand apart from competitors.  When you partner with us we’ll help you achieve both. Our award-winning designs… Continue Reading

How do you know when it is time to redesign your packaging?

How do you know when it is time to redesign your packaging?

We can all think of brands whose logo or packaging evoke in us childhood nostalgia, or fond memories. That instant recognition and emotional connection is what companies rely on to keep customers loyal and engaged. At times, however, a company’s public image needs a revamp, and the question is often when? When is it time… Continue Reading

Forbes article “Everything You Know About Branding Is Wrong”

Design matters and it’s not necessarily in a way that you think. The truth is that a brand is about a gut feeling we have about a company. “This happens when everything connects through design—from virtual environments like websites to built environments like office spaces—and it all starts with an understanding of why a company… Continue Reading

How to brand yourself as an expert using video?

Video best way to brand yourself as an expert. Reporters & Producers are busy and will use your videos. Tell the story of what your company is doing. Personalizing it. New broadcasters will take questions from their youtube videos. Most viewed videos are taking with phones. People are used to seeing short clips. Brand yourself… Continue Reading