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Category Archives: beauty

3D Printing in the Beauty Industry: 6 Companies Leading the Way (And What We Can Learn from Them)

3D Printing in the Beauty Industry: 6 Companies Leading the Way (And What We Can Learn from Them)

In the past two decades, the development of 3D printers has revolutionized the way we make products.  At first glance, it might not seem like 3D printing could have a big impact on the beauty industry. But in reality, that’s far from true. 3D printing is already changing the industry and we can expect even… Continue Reading

The Ultimate Guide to Barcodes: Everything You Need to Know About UPCs for Your Product Business

The Ultimate Guide to Barcodes: Everything You Need to Know About UPCs for Your Product Business

At some point as you launch your product business, you’re likely to face the decision, “Do I need barcodes?” For something so small and plain, barcodes can provide a lot of information.  The choice to use barcodes or not is a big decision for your business. Barcodes have several advantages, but they might not be… Continue Reading

Creating a Product Line that Sells (Even if You’re Just Getting Started)

Creating a Product Line that Sells (Even if You’re Just Getting Started)

Creating a product line that sells isn’t easy. Every year, thousands of businesses launch, and you’re likely to face competition, no matter what niche you choose.  In order for your product line to be profitable, you have to find a way to stand out, even in competitive markets.  Fortunately, there are some steps you can… Continue Reading

Do adaptogens belong in your product line?

Do adaptogens belong in your product line?

It’s no secret that modern culture is a perfect environment for stress. There’s so much to do in so little time, and finding quiet places or a spare moment for mindfulness is its own (stress-inducing) challenge. When it comes to the human body, a little bit of stress is actually a good thing. Stress gets… Continue Reading

7 Tips for Crafting Packaging Copy that Stands Out from the Crowd

7 Tips for Crafting Packaging Copy that Stands Out from the Crowd

Your packaging has to do more than just look perfect. It also has to convince people to buy your product. That’s where the copy comes into play. It’s also where many brands get tripped up.  How do you say what you want to say in an engaging way? Crafting the perfect copy can be intimidating. … Continue Reading

Everything You Need to Know About Wholesale for Your Product Business

Everything You Need to Know About Wholesale for Your Product Business

As you establish your product business, you might opt to sell your products wholesale. When you sell wholesale, you sell your products at a lower price to a retailer or a third party, who then sells them directly to their customers. Many product businesses sell directly to their customers, but depending on your circumstances, it… Continue Reading

Which Manufacturing Path To Choose for Your Beauty Product: The Pros and Cons of Custom vs Private Label

Which Manufacturing Path To Choose for Your Beauty Product: The Pros and Cons of Custom vs Private Label

One of the many choices you face when running a beauty company is what manufacturing method to choose. There are three paths you can take for manufacturing your beauty products—private label, semi-custom formula, and custom formula.  Each manufacturing path is right in certain situations, and each has its pros and cons. You’ll have to consider… Continue Reading

Do You Have What It Takes To Launch a Beauty Brand? Here’s How to Find Out.

Do You Have What It Takes To Launch a Beauty Brand? Here’s How to Find Out.

Launching a beauty brand isn’t for everyone. It’s exciting and appealing, but it’s also a process with a lot of moving parts. It requires in-depth planning, tenacity, and the willingness to pivot when things aren’t working.  Through the process of launching and operating my own beauty brand— 42 Dubonnet— I learned a lot of lessons.… Continue Reading

The Future of Social Media Marketing: Is it Dead? Or is it Just Shifting?

The Future of Social Media Marketing: Is it Dead? Or is it Just Shifting?

Social media is a two-edged sword for businesses. There’s no doubt that social media offers big opportunities for marketing. But it’s also changing constantly—algorithm changes, new ad rules, and social media trends all play a factor. Businesses have to stay up-to-date on changes and what they mean for marketing.  Between new algorithms that place value… Continue Reading

Social Media Marketing Tips for Your Product Business: From Mindset to Content

Social Media Marketing Tips for Your Product Business: From Mindset to Content

For product businesses, social media marketing is key. It’s one of the best ways to develop a following, attract new leads, and build relationships with customers and influencers. When using social media, you want to focus on the right mindset and make sure that you are putting out content that works well for the platform.… Continue Reading