Emotions Matter Around 90% of all purchasing decisions are made based on emotion. That means that how consumers feel in the moment can dictate whether or not a brand succeeds or fails. So, in order to even be remotely successful in today’s market, brands have to connect with people on a deeper level by appealing… Continue Reading
GMOs is a hot topic. And if you own a food product or beverage, you’ll want to pay attention to these new proposals, because they could effect you and your product business. In recent years, savvy health-conscious consumers have been asking what is in their food and putting pressure on the government to take action… Continue Reading
Emotional Appeal One of the best ways a brand can get consumers’ attention is by tugging at their heartstrings. By creating emotional connections, brands have been able to bond with consumers and win their loyalty in the process. However, many brands are now looking to further deepen those emotional connections for more benefits. This is… Continue Reading
I am thrilled to announce we have been selected as winner of 3 awards this year for 2 brands: 42 Dubonnet & Farafina 42 Dubonnet & Farafina has been honored as a GD USA 2018 package design winner. GD USA package design awards showcases the elite design and production firms, agencies and departments in a… Continue Reading
The saying “a little goes a long way” is true for many things, and believe it or not, its also true when it comes to product packaging. And while the minimalism packaging trend is all the rage right now, stripping down your packaging is not necessarily the same thing. Minimalism vs. Essentialism In product… Continue Reading
The Importance of Sustainability Now more than ever, consumers are becoming conscious about the environmental impact of the products they buy. Light is being shed on the waste created from production on every kind of product, from clothes to toys to beverage products. Production aside, another environmental issue worrying consumers is the waste that is… Continue Reading
Humans have been harnessing the power of scent since the beginning of history. In ancient cultures, fragrances were used for rituals and celebrations. Today, different scents are still an integral part of our daily lives – whether we realize it or now. Our sense of smell is a very deep-rooted instinctual sense and, because of… Continue Reading
What You Need to Know About Protecting Your Brand from Counterfeiting Counterfeiting has become a widespread issue for brands, particularly luxury brands, as it results in billions of dollars in lost revenue ever year. And with the skyrocketing popularity of social media in recent years, this problem has only continued to worsen as counterfeiters find… Continue Reading
With the rise of social media and ecommerce, the luxury shopping experience has changed dramatically. While it was once all about department stores and specialized boutiques, it has grown and expanded to now include things like limited time pop-up stores and shopping via social media. This means that luxury shopping has now started to diverge… Continue Reading
With strict standards regulating the information found on product packages today, it is no surprise that many products are covered in symbols, which can have many different meanings. Food products can have symbols related to ingredients, nutritional information, dietary restrictions, and allergens. Similarly, cosmetic products can have symbols for certain ingredients and allergens, but also… Continue Reading