When you’re launching a product business, you have dozens of decisions to make—from packaging to logo design to manufacturing. But creating compelling brand language is just as important as the visual aspects of your brand. Your brand language is the body of words, phrases, and terms that you will use to describe your brand’s products… Continue Reading
In the product business, looks matter, big time. Your product is sitting on the shelf next to dozens of other similar products. If it doesn’t stand out, it’s not going to sell. The packaging is the thing that will stop consumers, catch their eye, and ultimately make them decide whether to put a product back… Continue Reading
As you look into marketing for your product business, you’re probably going to hear the term “brand story” tossed around. But what exactly is a brand story? It’s the story that drives a customer to buy a product. Think about the last thing you bought—it might have been a dress, a cup of coffee, or… Continue Reading
As you launch a product business, you’re going to need to take the steps to legally set up your business. You have to decide your legal structure, apply for an EIN, and figure out what licenses you need for your business. It can feel daunting to deal with the legal side of your business, but… Continue Reading
Packaging is an important element for any product business. It’s the first thing many customers will see, it establishes the kind of company you want to be, and it’s an effective way to market your product. But as society changes, so do consumer expectations, and packaging has to adapt to meet their desires. Over time,… Continue Reading
Your passions and purpose, unique skills and talents, values, experiences, and perspectives are all sources to draw from in order to create a unique and profitable niche for your beauty business. However, with so many different components to consider, identifying the proper business steps can get a bit confusing. Here, we explore each of these… Continue Reading
One of the key elements to creating a successful beauty business is putting together a team. It’s crucial to understand how to build a team for your business, including who to include in your team and how to hire and manage them. Even if you are starting out as a solopreneur and intending to do… Continue Reading
If you ever joined in the great internet debate of the white/gold vs black/blue dress, you might have found yourself in disbelief that anybody could see the picture differently than you. After all, seeing is believing. If we can’t trust our own eyes, what can we trust? But it turns out that the way we… Continue Reading
Funding your beauty business can feel overwhelming. You may not know where to start. There are so many different ways to fund your business, from using your own money, reaching out to friends and family, crowdfunding, loans, credit cards, etc. More likely, you are going to fund your business from a variety of these options.… Continue Reading
One of the most important decisions you’ll make when starting your business is whether to share it with one or more co-founders. Starting a business with a partner means you’ll have more support and resources, but you won’t have the same autonomy and you’ll be sharing your profits with someone else. Therefore, with such high… Continue Reading