In a world with no shortage of beauty products, it’s important to create a product that’s unique in order to compete in the market. A lot easier said than done, I know. In order to help you in the process of both following your passion and profiting from it, here are a couple of key… Continue Reading
Is my website ADA compliant? The portion of the United States population with some type of disability is expected to double by 2060, reaching close to 98 million individuals. 20% of disabled individuals are projected to be either hard of hearing or seeing. As our society delves deeper into the digital age, it’s important to… Continue Reading
Creating a truly well designed logo is both an art and a science. It’s an art because it requires creativity and intuition to design a truly unique, beautiful logo. And it’s a science because, while all great logos are different, they all share the following qualities. Memorability “Good design is making something intelligible… Continue Reading
Do you feel like your logo could use a redesign? If you do, it’s helpful to understand why you want to redesign your logo. Is it because your current logo was designed ten years ago and looks like it? Maybe your business has evolved and you want your new logo to reflect the changes.… Continue Reading
Is Font Important? There are 100,000 types of font and counting. That might sound like a pretty high number, but it makes sense when you think about it. Fonts are used in practically everything we see – stores, signs, websites, license plates, you name it. The importance of fonts goes largely unrecognized, but they… Continue Reading
Why you need to research your competitors as a part of your branding process One of the key parts of creating a brand identity is researching your competitors. This is an essential step in the process because it will help you create a brand that is distinctive in your market. When you know what your… Continue Reading
Do you want to make your own logo? Even though a logo can be very simple — sometimes, just a symbol or a few letters — it takes a lot of thought and intentionality to create a great one. You have to understand your brand, what you want to portray with your logo, and how… Continue Reading
There’s a good chance that your logo is mostly typography, so picking the right font is one of the most important things you can do to ensure that you have a remarkable logo. It’s easy to get overwhelmed with all of the fonts out there, so I’ve designed this guide to help simplify the process.… Continue Reading
Are you designing your own logo? It’s an exciting process, and I hope you’re enjoying it! Logo design is a complex process, and it’s easy to want to take shortcuts. However, those so-called shortcuts will leave you with a poorly designed logo. You want your logo to be simple, memorable, unique, timeless, and versatile.… Continue Reading
One of the most important parts of your brand identity is your brand colors. In fact, research has shown that up to 84.7 percent of customers cite color as the primary reason they make buying decisions. Your brand colors affect how your customers perceive your brand, and they create a cohesive look between all… Continue Reading