Businesses today know that standing out as a brand is more important now than ever. Consumers have a never-ending amount of choices right at their fingertips… To make matters worse, according to the 2019 Edelman Trust Barometer Special Report, trust is more important to ever than customers but also harder to earn than in the… Continue Reading
In the past two decades, the development of 3D printers has revolutionized the way we make products. At first glance, it might not seem like 3D printing could have a big impact on the beauty industry. But in reality, that’s far from true. 3D printing is already changing the industry and we can expect even… Continue Reading
As a small business owner, it can be hard to make the decision to build your team or outsource—and even harder to choose a service vendor if you decide to do so! It’s tempting to try to do everything on your own. But realistically, you have a limited amount of time and resources. That time… Continue Reading
At some point as you launch your product business, you’re likely to face the decision, “Do I need barcodes?” For something so small and plain, barcodes can provide a lot of information. The choice to use barcodes or not is a big decision for your business. Barcodes have several advantages, but they might not be… Continue Reading
When you’re running a product business, choosing a manufacturer is a big decision. It’s easy to get caught up in all of the other choices you need to make, from your tagline to your packaging to your website. But without a reliable manufacturer, the entire system for your business will stall. Choosing the right manufacturer… Continue Reading
Creating a product line that sells isn’t easy. Every year, thousands of businesses launch, and you’re likely to face competition, no matter what niche you choose. In order for your product line to be profitable, you have to find a way to stand out, even in competitive markets. Fortunately, there are some steps you can… Continue Reading
For product businesses, Instagram offers a world of possibilities. There are more than 1.15 billion active users on Instagram, and 90% of those users follow at least one business on the platform. The average conversion rate on Instagram is 1.08%, with an average order value of $65. When you start to do the math, it’s… Continue Reading
Your packaging has to do more than just look perfect. It also has to convince people to buy your product. That’s where the copy comes into play. It’s also where many brands get tripped up. How do you say what you want to say in an engaging way? Crafting the perfect copy can be intimidating. … Continue Reading
As you establish your product business, you might opt to sell your products wholesale. When you sell wholesale, you sell your products at a lower price to a retailer or a third party, who then sells them directly to their customers. Many product businesses sell directly to their customers, but depending on your circumstances, it… Continue Reading
One of the many choices you face when running a beauty company is what manufacturing method to choose. There are three paths you can take for manufacturing your beauty products—private label, semi-custom formula, and custom formula. Each manufacturing path is right in certain situations, and each has its pros and cons. You’ll have to consider… Continue Reading