If you ever joined in the great internet debate of the white/gold vs black/blue dress, you might have found yourself in disbelief that anybody could see the picture differently than you. After all, seeing is believing. If we can’t trust our own eyes, what can we trust? But it turns out that the way we… Continue Reading
To create great packaging it helps to know what you want to avoid as well as what you want to include. Here are seven common packaging mistakes and how you can avoid them. Trendy instead of Trend Setting It’s tempting to go with the latest and greatest in package design but brands need think long-term.… Continue Reading
Funding your beauty business can feel overwhelming. You may not know where to start. There are so many different ways to fund your business, from using your own money, reaching out to friends and family, crowdfunding, loans, credit cards, etc. More likely, you are going to fund your business from a variety of these options.… Continue Reading
One of the most important decisions you’ll make when starting your business is whether to share it with one or more co-founders. Starting a business with a partner means you’ll have more support and resources, but you won’t have the same autonomy and you’ll be sharing your profits with someone else. Therefore, with such high… Continue Reading
It’s safe to say that most people have taken soap for granted. We use it every day in multiple forms, relying on it to keep us clean and healthy. Before the global pandemic, most of us probably didn’t give soap too much thought, besides what brand or scent we preferred! Now, though, soap is getting… Continue Reading
Finding the perfect name for your business or product can be nerve-wracking. Will other people like it? Is it catchy? Does it sum up its purpose? Your business name is perhaps the most important part of your business name is perhaps the most important part of your brand, so it’s important to take your time… Continue Reading
We can all think of brands whose logo or packaging evoke in us childhood nostalgia, or fond memories. That instant recognition and emotional connection is what companies rely on to keep customers loyal and engaged. At times, however, a company’s public image needs a revamp, and the question is often when? When is it time… Continue Reading
Choosing a distribution channel for your products is far from being a “one size fits all” process. With so many unique factors going into choosing a business or other intermediary through which your product can pass, it’s important to deeply consider all your options. A correct distribution channel has the ability to drastically improve your… Continue Reading
Skin care doesn’t have to be complicated if you don’t want it to be. Simplicity is key for consumers this year. They are focused on recommended natural & healthy skincare options, while not breaking the bank. Below dives deeper into the 4 key points to understand what consumers are looking for in skin care in… Continue Reading
Competitor research is crucial to the success of your brand. Not only will it help you understand your competitors’ strengths and weaknesses, but position your business in a way that is equal parts competitive as it is intelligent. This way, you can ensure that your business is continuously innovating and staying ahead of the curve.… Continue Reading