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Category Archives: beauty & cosmetics

Who Cares About Sustainability?

Who Cares About Sustainability?

The Importance of Sustainability Now more than ever, consumers are becoming conscious about the environmental impact of the products they buy. Light is being shed on the waste created from production on every kind of product, from clothes to toys to beverage products. Production aside, another environmental issue worrying consumers is the waste that is… Continue Reading

Top 7 Tips to Protect Your Brand from Counterfeiting

Top 7 Tips to Protect Your Brand from Counterfeiting

What You Need to Know About Protecting Your Brand from Counterfeiting Counterfeiting has become a widespread issue for brands, particularly luxury brands, as it results in billions of dollars in lost revenue ever year. And with the skyrocketing popularity of social media in recent years, this problem has only continued to worsen as counterfeiters find… Continue Reading

How luxury branding is evolving and how you can incorporate these changes into your brand?

How luxury branding is evolving and how you can incorporate these changes into your brand?

With the rise of social media and ecommerce, the luxury shopping experience has changed dramatically. While it was once all about department stores and specialized boutiques, it has grown and expanded to now include things like limited time pop-up stores and shopping via social media. This means that luxury shopping has now started to diverge… Continue Reading

The Most Common Symbols on Packaging and Why They are Important

The Most Common Symbols on Packaging and Why They are Important

With strict standards regulating the information found on product packages today, it is no surprise that many products are covered in symbols, which can have many different meanings. Food products can have symbols related to ingredients, nutritional information, dietary restrictions, and allergens. Similarly, cosmetic products can have symbols for certain ingredients and allergens, but also… Continue Reading

Are you doing these 12 things for your online brand?

Are you doing these 12 things for your online brand?

If you have a food, beverage, or cosmetic product that you want to begin selling online or maybe you are already selling your product online, this checklist will ensure you are reaching your ideal customers.   The Design 1. The Outer Packaging is the Salesperson The outer packaging is essentially the salesperson for your actual… Continue Reading

How to easily build a beautiful website for your product or service

How to easily build a beautiful website for your product or service

The days are over for waiting for your web designer to finish your website. I’m not here to talk you out of hiring me, but I understand the cost of paying a designer to build your website can be too high when you’re just starting out. There are so many tools out there to help… Continue Reading

4 things you need to understand about humans to make your brand stand out

4 things you need to understand about humans to make your brand stand out

We humans receive thousands of marketing messages and images a day, from ads on Facebook to billboards to food labels at the grocery store. With all of those marketing communications buzzing around us, it makes sense that we ignore almost all of the marketing we see. It also means that, as a company, your branding… Continue Reading

How to design packaging that your customers will love

How to design packaging that your customers will love

Empathy is the first thing you need in order to design packaging your customers will love. When you empathize with your customers, you gain a full understanding of their feelings and experiences. Without empathy, it’s almost impossible to design a product or packaging that your customers will eagerly buy.   A definition of empathy Merriam… Continue Reading