When you’re running a product business, choosing a manufacturer is a big decision. It’s easy to get caught up in all of the other choices you need to make, from your tagline to your packaging to your website. But without a reliable manufacturer, the entire system for your business will stall. Choosing the right manufacturer… Continue Reading
Creating a product line that sells isn’t easy. Every year, thousands of businesses launch, and you’re likely to face competition, no matter what niche you choose. In order for your product line to be profitable, you have to find a way to stand out, even in competitive markets. Fortunately, there are some steps you can… Continue Reading
For product businesses, Instagram offers a world of possibilities. There are more than 1.15 billion active users on Instagram, and 90% of those users follow at least one business on the platform. The average conversion rate on Instagram is 1.08%, with an average order value of $65. When you start to do the math, it’s… Continue Reading
Your packaging has to do more than just look perfect. It also has to convince people to buy your product. That’s where the copy comes into play. It’s also where many brands get tripped up. How do you say what you want to say in an engaging way? Crafting the perfect copy can be intimidating. … Continue Reading
As you establish your product business, you might opt to sell your products wholesale. When you sell wholesale, you sell your products at a lower price to a retailer or a third party, who then sells them directly to their customers. Many product businesses sell directly to their customers, but depending on your circumstances, it… Continue Reading
One of the many choices you face when running a beauty company is what manufacturing method to choose. There are three paths you can take for manufacturing your beauty products—private label, semi-custom formula, and custom formula. Each manufacturing path is right in certain situations, and each has its pros and cons. You’ll have to consider… Continue Reading
Launching a beauty brand isn’t for everyone. It’s exciting and appealing, but it’s also a process with a lot of moving parts. It requires in-depth planning, tenacity, and the willingness to pivot when things aren’t working. Through the process of launching and operating my own beauty brand— 42 Dubonnet— I learned a lot of lessons.… Continue Reading
You’ve chosen your business name, set up your business legally, selected a manufacturer, and planned out your design and copy—now it’s time for the launch! Launching your product business is very exciting. But it’s important that you launch your business strategically. Your goals for your launch are to build your email list, get people excited… Continue Reading
Social media is a two-edged sword for businesses. There’s no doubt that social media offers big opportunities for marketing. But it’s also changing constantly—algorithm changes, new ad rules, and social media trends all play a factor. Businesses have to stay up-to-date on changes and what they mean for marketing. Between new algorithms that place value… Continue Reading
One of the most important things to think about when starting your business is your budget. Your goal is to make money, and your budget affects every business decision you make. When working out your budget, you need to make sure you have the capital to cover everything you need to get your product business… Continue Reading