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Category Archives: beauty & cosmetics

Everything You Need to Know About Wholesale for Your Product Business

Everything You Need to Know About Wholesale for Your Product Business

As you establish your product business, you might opt to sell your products wholesale. When you sell wholesale, you sell your products at a lower price to a retailer or a third party, who then sells them directly to their customers. Many product businesses sell directly to their customers, but depending on your circumstances, it… Continue Reading

Which Manufacturing Path To Choose for Your Beauty Product: The Pros and Cons of Custom vs Private Label

Which Manufacturing Path To Choose for Your Beauty Product: The Pros and Cons of Custom vs Private Label

One of the many choices you face when running a beauty company is what manufacturing method to choose. There are three paths you can take for manufacturing your beauty products—private label, semi-custom formula, and custom formula.  Each manufacturing path is right in certain situations, and each has its pros and cons. You’ll have to consider… Continue Reading

Do You Have What It Takes To Launch a Beauty Brand? Here’s How to Find Out.

Do You Have What It Takes To Launch a Beauty Brand? Here’s How to Find Out.

Launching a beauty brand isn’t for everyone. It’s exciting and appealing, but it’s also a process with a lot of moving parts. It requires in-depth planning, tenacity, and the willingness to pivot when things aren’t working.  Through the process of launching and operating my own beauty brand— 42 Dubonnet— I learned a lot of lessons.… Continue Reading

Planning a Flawless Launch for Your Product Business: 10 Key Steps for Success

Planning a Flawless Launch for Your Product Business: 10 Key Steps for Success

You’ve chosen your business name, set up your business legally, selected a manufacturer, and planned out your design and copy—now it’s time for the launch! Launching your product business is very exciting. But it’s important that you launch your business strategically. Your goals for your launch are to build your email list, get people excited… Continue Reading

The Future of Social Media Marketing: Is it Dead? Or is it Just Shifting?

The Future of Social Media Marketing: Is it Dead? Or is it Just Shifting?

Social media is a two-edged sword for businesses. There’s no doubt that social media offers big opportunities for marketing. But it’s also changing constantly—algorithm changes, new ad rules, and social media trends all play a factor. Businesses have to stay up-to-date on changes and what they mean for marketing.  Between new algorithms that place value… Continue Reading

How to Simplify the Budget Process and Determine the Startup Costs for Your Product Business

How to Simplify the Budget Process and Determine the Startup Costs for Your Product Business

One of the most important things to think about when starting your business is your budget. Your goal is to make money, and your budget affects every business decision you make. When working out your budget, you need to make sure you have the capital to cover everything you need to get your product business… Continue Reading

Social Media Marketing Tips for Your Product Business: From Mindset to Content

Social Media Marketing Tips for Your Product Business: From Mindset to Content

For product businesses, social media marketing is key. It’s one of the best ways to develop a following, attract new leads, and build relationships with customers and influencers. When using social media, you want to focus on the right mindset and make sure that you are putting out content that works well for the platform.… Continue Reading

Brand Language for Product Businesses: Write Taglines, Product Names, and Descriptions that Reflect Your Brand

Brand Language for Product Businesses: Write Taglines, Product Names, and Descriptions that Reflect Your Brand

When you’re launching a product business, you have dozens of decisions to make—from packaging to logo design to manufacturing.  But creating compelling brand language is just as important as the visual aspects of your brand.  Your brand language is the body of words, phrases, and terms that you will use to describe your brand’s products… Continue Reading

The Inside Scoop on Packaging Design: How to Find and Work with a Fantastic Packaging Designer

The Inside Scoop on Packaging Design: How to Find and Work with a Fantastic Packaging Designer

In the product business, looks matter, big time. Your product is sitting on the shelf next to dozens of other similar products. If it doesn’t stand out, it’s not going to sell. The packaging is the thing that will stop consumers, catch their eye, and ultimately make them decide whether to put a product back… Continue Reading

Build Loyalty and Engage Customers: How to Create a Compelling Brand Story for Your Product Business

Build Loyalty and Engage Customers: How to Create a Compelling Brand Story for Your Product Business

As you look into marketing for your product business, you’re probably going to hear the term “brand story” tossed around.  But what exactly is a brand story? It’s the story that drives a customer to buy a product.  Think about the last thing you bought—it might have been a dress, a cup of coffee, or… Continue Reading