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YZY: Commanding Designs for a New Fragrance Line

YZY Perfume women's fragrance bottle and package design in pink and charcoal with vintage emblem for Z3 Viva la Belle product.
Project Info
Brand/Client: YZY Perfumes
Industry: Beauty & Cosmetics
Designed by: Crème de Mint
Location: Miami, Florida
Expertise Provided
Package Design
Creative Deliverables
Fragrance package design
Print ready artwork mechanicals

The Challenge: Package Design for a New Fragrance Line

YZY perfume is a family-owned perfume wholesaler, and one of North America’s largest fragrance manufacturers that needed package design for their new line of fragrances.

YZY came to us for packaging designs for a new line of men’s and women’s fragrances—Z3.  They needed designs that captured the essence of the scents and appealed both to wholesale retailers and directly to consumers.

The Project 

Package Design: Z3 For Her

When YZY launched the Z3 line, they created seven fragrances—Blush, Floral, Girly, Lily, Rose, VIP, and Viva la Belle.

Z3 Blush

For Z3 Blush, we designed a package that evoked romance and excitement. The purple ombre paralleled the pattern of the bottle, while the darker colors added a mysterious feel.

YZY Perfume women's fragrance bottle and package design in pink and purple ombre for Z3 Blush product.

Z3 Girly

Z3 Girly captures a strong and sexy vibe. The black, purple, and gold color palette represent feminine power, the captivating essence of a woman.

YZY Perfume women's fragrance bottle and package design in black, purple, and gold for Z3 Girly product.

Z3 Floral

The package for Z3 Floral drew inspiration from nature, with black and metallic silver floral imagery against a sleek white background. The pink, black, and silver color palette evokes romance and sensuality.

YZY Perfume women's fragrance bottle and package design in pink, green, white, and silver with flower elements for Z3 Floral product.

Z3 Lily

For Z3 Lily, we created a chic and sophisticated box. The metallic background feels upscale and modern, while the pink color pop adds an element of warmth and femininity.

YZY Perfume women's fragrance bottle and package design in pink and metallic for Z3 Lily product.

Z3 Rose

The packaging for Z3 Rose represents the simple beauty and delicacy of a rose. The flower image is subtle but eye-catching. The color palette of silver and pale pink evokes serenity and elegance.

YZY Perfume women's fragrance bottle and package design in pale pink and silver with rose element for Z3 Rose product.

Z3 VIP

Z3 VIP’s packaging commands attention and inspires confidence. The bold silver font combined with the faint Z3 pattern on the box draws the eye. The rose gold and silver color palette symbolize class and power.

YZY Perfume women's fragrance bottle and package design in rose gold with bold silver lettering for Z3 VIP product.

Z3 Viva La Belle

The package design for Z3 Viva la Belle symbolizes beauty and femininity. The vintage emblem creates a sense of nostalgia, harkening back to classic elegance and romance.

YZY Perfume women's fragrance bottle and package design in pink and charcoal with vintage emblem for Z3 Viva la Belle product.

Package Design: Z3 For Him

Z3 for him had 9 fragrances—Bolt, Dakar, Decree, Leep, Oro, Quo, Zoro, Select, and Urban.

Z3 Bolt

For Z3 Bolt, we designed a captivating package that symbolizes strength and prestige. The diamond-shaped icon represents masculinity and sophistication. The silver pop of “Bolt” stands out against the gray and black color palette, evoking power and command.

YZY Perfume men's fragrance bottle and package design in black and silver with diamond element for Z3 Bolt product.

Z3 Dakar

Z3 Dakar’s packaging represents coolness and confidence. The classic combination of red, white, and black commands attention and evokes assertiveness.

YZY Perfume men's fragrance bottle and package design in classic black, red, and white for Z3 Dakar product.

Z3 Decree

The packaging for Z3 Decree is sophisticated, yet masculine. It feels high-end and polished. The color palette of red, black, white, and gray represents self-assuredness and strength.

YZY Perfume men's fragrance bottle and package design in black, red, grey, and white for Z3 Decree product.

Z3 Leep

Z3 Leep’s packaging captures the essence of adventure and mystery, appealing to the man who loves to travel and conquer the world. The patterned background symbolizes scratches from a jaguar or tiger, representing a man who leaves his mark on the world. 

YZY Perfume men's fragrance bottle and package design in jungle green with tiger scratch pattern for Z3 Leep product.

Z3 Oro

D3 Oro’s package design is upscale and elegant, for a man who knows his own value. The design evokes power, wealth, and luxury. The color palette of black, tan, and gold is reminiscent of cigar parlors and nightclubs, where men of status gather and celebrate their successes. 

YZY Perfume men's fragrance bottle and package design in luxurious black, tan, and gold for Z3 Oro product.

Z3 Quo

For Z3 Quo, we created a design inspired by a man who wants it all and refuses to settle. In order to create the feeling of rugged power and brawny strength, we chose an earthy color palette of green and rust. The elegant, ornate detailing on the background captures a luxurious atmosphere. 

YZY Perfume men's fragrance bottle and package design in olive and rust with ornate pattern for Z3 Quo product.

Z3 Zoro

Z3 Zoro’s packaging is sleek and sophisticated, representing effortless masculinity and style. The black evokes power, while the blue and orange pops with energy and excitement. 

YZY Perfume men's fragrance bottle and package design in classic black with pops of blue and orange for Z3 Zoro product.

Z3 Select

Z3 Select’s packaging represents quiet strength and careful calculation. The cool gray color palette evokes masculinity and endurance. The broad, bold stenciled Z3 on the box catches the eye, standing out from other fragrances.

YZY Perfume men's fragrance bottle and package design in cool grey and green with stenciling for Z3 Select product.

Z3 Urban

For Z3 Urban, we designed a modern, urbane package for the young professional man. The metallic silver and deep blue color palette represent luxury and reliability. The patterned background is inspired by a chain-link fence—symbolizing strength and stability.

YZY Perfume men's fragrance bottle and package design in silver and blue with chainmail pattern for Z3 Urban product.

The Results

Our designs for YZY laid the foundation for a successful launch of the line. In essence, the packaging provided visual appeal, standing out from other designs and capturing interest.