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Victoria’s Secret Pink Fragrance Package & Gift Set Design

Gift Bag Design

Newly-evolved Pink brand began re-positioning itself towards female college age demographic. Designed handbag to fit within new young demographic using color accents and playful patterns and handwritten typography.

Pink Re-imagined

Redesigned the packaging for Pink fragrance to be positioned to a younger audience. The original was a square white box with P-I-N-K around the top of the box. The look and feel was positioned to 30-40 age group. At the time Pink was becoming a young, playful, college age brand, with cute yoga pants for sleeping and fun patterns on undergarments. The new concept needed to be fun and playful. A pink polka-dotted tube replaced the white box. The logo changed to a fun logo seen on some of the clothing and a new design for Pink beauty line was born.

Pink Before
Pink Concept Round 1
Final Chosen Concept w/gift set

The handbag was designed for the Holiday promotional season. Designed the shape of the bag, chose the fabrics, and refined the samples from China.