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Victoria’s Secret Insatiable Packaging & Gift Set Design

Victoria’s Secret Insatiable Package & Gift Set Design

Delight in a delicious frosting of fragrance for the body. These decadent confectionery mist pampers and scents skin with irresistible sweetness. Sensually satisfying. Deliciously sexy.

Concept of “Insatiable” was “How would Victoria’s Secret do Philosophy?” Meaning, what would that interpretation be? And keeping this in mind when designing the branding and packaging for this new line. Designed the look and feel of this brand to be in line with Victoria’s Secret alluring image. The labels inspired by fishnet stockings and decadent chocolate labels. The label exuding decadence and deliciousness. The script font mixed with the open face font and retro shaped metallic background pointing to a decadent European box of chocolates. In fact the gift set itself is a box inspired by high-end European chocolate boxes.