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Victoria’s Secret Dream Angels: Graceful Designs for a Heavenly Brand

Victoria's Secret Dream Angels packaging design set with fragrance boxes and bottles in pastel colors.
Project Info
Brand: Dream Angels
Client: Victoria’s Secret
Industry: Beauty & Cosmetics
Designed by: Lauren Casgren-Tindall and Victoria’s Secret design team
Location: New York City, New York
Expertise Provided
Package Design
Print Design
Creative Deliverables
Package design
Gift set design

The Challenge: Package and Gift Set Design for a Popular Fragrance

The Dream Angels fragrance line by Victoria’s Secret is a line of feminine scents. As part of the design team, I managed the package and gift set design as a promotion to accompany the fragrance. I also collaborated on the revamp and update of the cap design on the original bottle.

The Project 

Package Design

Victoria's Secret Dream Angels packaging design set with fragrance boxes and bottles in pastel colors.

We wanted the packaging to be elegant, simple, and eye-catching. I designed minimalistic boxes in angelic, pastel colors—baby blue, pale pink, and muted yellow. A metallic gold band around the edge of the box added a touch of grace and sophistication, symbolic of an angel’s halo. The vertical, centered, white logo popped and drew the eye. A thin celestial icon reflected the divine theme. 

Victoria's Secret Dream Angels packaging design set with fragrance boxes, bottles, and powder box in soft yellow and white.

The pale yellow powder box with subtle golden ornate pattern detail created a sophisticated feel, while the unembellished yellow vial box tied into the minimalism of the perfume boxes. We created the “dream” and “angels” pillows to symbolize peace and serenity. 

We updated the original milky white heart-shaped cap to a modern, sophisticated simple, clear, round cap. 

Gift Set Design

Victoria's Secret Dream Angels Fall promotion gift set with fragrances, boxes, leather pouch, and handbag in earth tones.

For a fall promotion, we designed this gift set—the burgundy box was draped with a leather tie and two fall leaves. A chic handbag in classic grey with a pop of fall leaves in cream, beige, orange, and, black added a practical but posh element. The stylish cosmetic bag was also adorned with fall leaves. 

Victoria's Secret Dream Angels gift set design including fragrance bottles, boxes, and handbag with mauvey floral designs.

For this gift set, we designed four reusable, fabric-covered boxes with bold blossom imagery in mauve, purple, and orange. The included handbag is made from the same fabric as the reusable boxes. The fabric is enticing, romantic, and trendy. 

The Results

The package design and gift bag designs contributed to a long-standing successful line for Victoria’s Secret. The designs elevated and modernized the line, incorporating new styles and an updated look.