Crypto Logo: Swatt Exchange purple and white business cards arranged in diagonal rows to show front and back.
Crypto Logo: Swatt Exchange purple and white business cards arranged in diagonal rows to show front and back.
Swatt Exchange

Creating a Cohesive Brand Image for a Crypto Exchange

SWATT Exchange, a seed-funded blockchain-based exchange for institutional investors, needed a crypto logo design for their company. The exchange was founded by Marshall Swatt, co-founder of Coinsetter and part of the team that developed Citigroup’s FOREX trading platform (two other successful crypto and digital currency exchanges). It was founded to fill a gap in the cryptocurrency industry by providing a path into the digital currency world specifically designed for large institutions. SWATT Exchange wanted a logo and marketing materials that created a cohesive brand image, established them as a reliable industry authority, and resonated with their professional clientele.

PROJECT INFO​
BRAND/CLIENT
Swatt Exchange
INDUSTRY
Business & Retail
LOCATION
Miami, Florida
DESIGNED BY  
Crème de Mint
PROJECT INFO​
BRAND/CLIENT
Swatt Exchange
DESIGNED BY  
Crème de Mint
INDUSTRY
Business & Retail
LOCATION
Miami, Florida
EXPERTISE PROVIDED
Creative Deliverables

THE PROJECT:
Brand Identity, App Icon,
And Crypto Logo Design

Crypto Logo: Swatt Exchange professional logo in purple and white with visual elements inspired by market exchange maps.

We wanted the designs to evoke success and reliability.

We wanted the designs to evoke success and reliability.

We emphasized the “W” and the “A,” adding an intriguing visual inspired by exchange market maps.

Crème de Mint, our premium branding agency, wanted the designs to evoke success and reliability. Most of the competitors in the industry used a blue color palette to represent trust. To highlight prosperity and stand out from the rest of the crowd, we selected a purple color palette to evoke wealth and success with blue accents symbolizing trustworthiness, dependability, and loyalty.

We created a clean but memorable crypto logo. We emphasized the “W” and the “A,” adding an intriguing visual inspired by exchange market maps, symbolizing growth and profitability.

For the typography of “SWATT,” we modified a strong sans serif with a professional feel. The secondary typography of “exchange” is Acumin Pro Condensed Light Italic, a sleek sans serif that balances the boldness.

Finance logo design: Swatt Exchange app icon with finance logo design in purple and white lines rendered like market exchange maps.

For the app icon, we pulled the market map symbol of the “W” and the “A” in the logo, reinforcing the idea of prosperity from the crypto logo. The white lines pop against the purple background, creating a memorable brand image.

The Website
Design

Swatt Exchange website design in vivid purple with white lettering and blue angle elements.

The website design is eye-catching and polished, creating an atmosphere of status and credibility. The patterned imagery has a premium feel, resonating with institutional clients. The urban city images project growth and hustle.

The Business
Card Design

Crypto Logo: Swatt Exchange purple and white business cards arranged in stacks to show front and back.

For the business cards, we wanted to draw the eye of professional clientele and provide a clear understanding of the exchange. A simple tagline, “a crypto-asset exchange for institutional investors” reveals the purpose and what sets the business apart. The white lettering on the purple background stands out. The off-centered top of the icon creates a parallel image with the “A” in the crypto logo. The card design is stylish but purposeful.

Social Media
Branding

SWATT Exchange social media banner with an urban overlook of buildings and cities in hues of purple.

We adapted the crypto logo for the social media avatars so that they would fit clearly in the spaces for profile pictures. We also created a banner with an urban overlook of buildings and cities, a callback to the hustle and forward-thinking nature of the company.

SWATT Exchange Facebook page with finance logo design and the brand's social media avatar and banner.

The Branding
Presentation

We designed a branding presentation to reveal the crypto logo, color stories, typography, app icon choices, business card designs, and social media branding. This presentation allowed the founder to see the way the elements would come together to establish the brand image and to envision future possibilities for the brand.

Color Story #1

Trust and Reliability

Brand presentation of Swatt Exchange including their logo, a color palette, and a moodboard to show trust and reliability.

Color Story #2

Urban

Brand presentation of Swatt Exchange showing their logo, a color palette, and a moodboard inspired by urban images.

Additional Marketing
Materials

Brand pitch of Swatt Exchange with text, a train station image, a purple traingel and diamond shapes with blue strokes.

We also designed a branded pitch deck for the exchange to use with potential investors, along with a branded chart to map the growth of the currencies. These elements strengthened the professional feel of the brand, created a unified brand image, and contributed to the brand’s credibility.

The results

Our designs set the stage for SWATT Exchange to join the growing and thriving world of cryptocurrencies, blockchains, and exchanges. The web elements and the crypto logo design for the company created a cohesive brand image and positioned the brand as a credible authority and resonated with institutional investors.

Are you looking for a proven branding agency to create your memorable brand image? Contact us today.