TARGET AUDIENCE: Millennials traditional than what their parents might drink. Younger drinkers are playing a substantial role in Rosé’s popularity. Its less intimidating image has helped its rise. “You can lob a cube of ice in it without fear of vitriol and serve it with any food whatsoever.
LOGO: The symbol encompasses the heritage of St. Tropez. The established date is when the church was built.
FONT: Saveur Sans Round is the soft, friendly font inspired by art deco and French cafes. The perfect blend of modern & vintage.
BACKGROUND:The silver mesh background mimics the waves of an ocean. Over top is an offset clean, modern label with french inspired typography and a silver foil circle of the logo.