Simply Sharon’s is a gluten-free, dairy-free and vegan dessert company. The company name is dedicated to the owner’s late mother, Sharon. Both the owner and her mother have a condition that is helped by staying out of the sun and by eating gluten-free, dairy-free and vegan. Inspired by her mother, we wanted to include that story within the logo. The parasol symbol as the apostrophe in the logo not only creates a dessert-like feeling, but also includes their story.