Dietary Supplement Packaging Design for an Expert-Created Brand
Dr. Mindy Patterson, an esteemed expert in nutrition science, wanted to utilize her decades of research to help those struggling to control their blood glucose levels. Her specialization was in resistant starch—an ingredient clinically proven to support healthy glucose levels and aid in gut health.
She created an innovative prebiotic supplement fueled by resistant starch and mulberry leaf extract, providing a powerful dual-acting approach to glucose support.
She needed brand naming, packaging design, copywriting, website design, and newsletter design that could:
- Resonate with her target audience (adults who were pre-diabetic or diabetic)
- Communicate the benefits while remaining compliant with FDA guidelines
- Form a premium, memorable brand image
- Highlight the innovative approach that set the products apart from other options on the market
- Encouraged trust and painted the picture for a healthier lifestyle with less worry and struggle
- Brand naming
- Brand identity
- Mood boards
- Package design
- Responsive web design
- Copywriting
- Newsletter design
Launching a
Science-Driven Glucose
Supplement Line
Before we could embark on this project, we needed to identify the unique needs and challenges of the target audience. We conducted an in-depth interview with Dr. Patterson, along with market research, to understand her customers’ needs and pain points.
Consumers struggling with diabetes deal with glucose monitoring, dietary restrictions, and an ongoing attempt to manage weight—and when these lifestyle changes still don’t bring optimal glucose levels, they often feel hopeless and defeated. We needed to find a way to inspire hope and communicate the science behind the products and the quality of the ingredients.
Creating an Inspirational
Brand Name and
Product Name
We needed to create an overarching brand name that allowed for expansion and future product development.
Brand names can range from very specific and straightforward (such as Whole Foods) to more creative names that aren’t directly connected with the brand’s product or service (such as Apple or Spotify). But even creative names are built with a purpose, taking into account sound patterns, word roots, and consumer associations.
We determined that the best course of action for this brand would be to create a brand name using word roots associated with the brand, but designed in a way that would be distinct, memorable, and trademarkable.
We created a curated list of powerful brand names that captured the brand image, ultimately settling on one brand name, “Renutrin,” a fusion of “renew” and “nutrition” (with a soft nod to “resistant,” reflecting the key ingredient that Dr. Mindy specialized in). The name was catchy, inspirational, and conveyed the brand’s purpose without sounding bland or generic.
mood boards that capture
the brand image
We then created mood boards that provided a visual roadmap for the branding. Our mood boards convey two distinct directions for the brand, including inspiration, imagery, brand color and typography styles, and packaging examples for each. This gives the brand owner an opportunity to provide feedback and make decisions that impact every step of the branding and ensure that every team member involved in the creative process is working toward the same brand image and essence.
CONCEPT ONE: SCIENCE-DRIVEN, CLINICAL
CONCEPT TWO: WELLNESS DRIVEN, EMOTIONAL
Ultimately, our mood boards formed the foundation of the branding for Renutrin, carving a path forward for a science-driven approach with warm elements that inspired trust and hope while reinforcing credibility.
A logo full of hope
The half-circle symbolizes a sun on the horizon, evoking an inspirational feel. We selected a rounded sans serif font, Brother 1816, and customized it to create an original look for the typography. The roundness of the font creates a comforting sense. We customized the curvature on the letters to mimic the half circle icon and carry that same hopeful association throughout the logo. We designed the logo to speak to a struggling audience and communicate a feeling of hope for a better future.
A CLEAN, EMPOWERING
PACKAGING DESIGN
It was important to establish a premium feeling with the packaging design. While there were a few glucose products on the market, Renutrin’s prebiotic supplement was different. It was expertly-created using clinically-proven ingredients and cutting-edge science, along with a unique dual-acting approach. We needed to communicate the integrity of the product and design packaging that set it apart from other lower-end options.
Our design is clean and sophisticated, without fillers, clutter, or unnecessary distractions on the packaging. The monochromatic color palette with varying shades of green establishes a trustworthy feeling. The subtle abstract line art creates a sense of tranquility and evokes trust and hope.
The minimal design with only the most important information, such as dual-acting, glucose support, and gut health, makes it easy for the consumer to understand the purpose and benefits of the product.
Featured icons show that the supplement is FODMAP-friendly (following a specific intestinal support diet) and vegan. ‘Clinically tested ingredients’ is also featured prominently, letting consumers know that the product is credible and can be trusted.
AN UPLIFTING WEBSITE DESIGN
CAPTURES THE BRANDING
For the website design, we wanted to maintain the balance between a credible, scientific feel and an empowering sense of hope and trust. We wanted the design to convey the clinical approach but also feel warm and approachable, offering customers a belief that they can find relief and answers to their struggles.
We used lifestyle images and models to add a human element and evoke feelings of comfort and relief, playing up not just the glucose support benefits but also the gut health aspect.
The headline “glucose support just got easier” assures the audience that they can simplify their approach and find the answers to their health struggles.
Empowering language such as “reclaim your life” and “put your health back in your hands” offer a sense of motivation and encouragement, promising consumers a life that gives them a sense of control after feeling powerless.
Illustrated icons convey important benefits and establish a sense of credibility.
Product imagery with natural elements shows consumers what to expect, while simple, clear copywriting offers hope for optimal glucose and gut support.
It was also important to explain the science behind the product in an accessible way, so consumers could understand what truly set it apart and understand why they should choose Renutrin. The heading “the future of blood glucose support” conveys the fact that Renutrin’s products are innovative and forward-thinking, offering a different way to approach glucose health.
We also wanted to feature
Dr. Patterson in a way that established credibility.
High-end photography and a straightforward biography highlighting her scientific achievements and expertise lend credibility to the brand and explain why she is qualified to create trustworthy supplements.
The website design is premium but uplifting, credible but approachable, creating a trustworthy and hopeful atmosphere.
NEWSLETTER DESIGN SPEAKS
TO PRACTITIONERS
We also created a premium newsletter design to speak directly to medical practitioners that could recommend the prebiotic to their patients.
The sophisticated design reflected a cohesive brand image, using high-end product photography and drawing the eye to important information, such as “special offer for healthcare professionals,” encouraging them to see Renutrin as a valuable partner for their patients’ health.
The results
Our branding and designs paved the way for a successful product launch, establishing Renutrin as a professional, credible, trustworthy supplement brand offering innovative solutions to an audience that struggles with their health.
