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Petits Miracles: Parisian Packaging for a French Dessert Brand

Petits Miracles packaging design with bright pink bands along the edges of the box and swirls around "M" icon next to type.
Project Info
Brand/Client: Petits Miracles
Industry: Food & Beverage
Designed by: Crème de Mint
Location: New York City, New York
Expertise Provided
Brand Identity
Package Design
Print Design
Creative Deliverables
Logo design
Package design

The Challenge: Macaron Logo and Package Design 

Petits Miracles was a dessert startup specializing in French delicacies such as macarons, pâte de fruits, and cookies. They planned to launch online, eventually expanding into brick-and-mortar locations in New York City. The company hired Crème de Mint to produce a logo and package design for the macaron brand that captured French elegance and appealed to dessert-lovers as well as Francophiles. 

The Project 

Brand Identity and Logo

Petits Miracles logo design using serif font with a slight curvature in the lettering and strawberry red font.

We wanted to capture the spirit of French style—effortless sophistication and simple chic. To reflect that essence, we designed a simple pink logo with Parisian flavor and effortless elegance. 

The graceful serif font is reminiscent of shops along the Champs-Élysées. The slight curvature is delicate and tasteful—just like the desserts the brand offers. In addition, we selected a timeless red and white combination for the brand colors, providing a modern edge to the classic look. 

Package Design

Petits Miracles packaging design with bright pink bands along the edges of the box and swirls around "M" icon next to type.

Firstly, the package design is stylish and distinguished. The bright pink bands on the edges pop with inviting energy. The icon is a dignified “M,” surrounded by fashionable swirls and curves that further reflect the French atmosphere of the brand. Finally, the dainty powder blue of the box with a white leaf pattern emphasizes a refined and luxurious feel. 

Petits Miracles packaging design with macaroons in the box and swirls around "M" icon next to type.

The Results

As a result, Crème de Mint’s designs provided the brand with a high-end look and helped establish Petits Miracles as a trusted source for French dessert. The elegant packaging looked like something you would buy from a patisserie shop in Paris. Moreover, our designs gave the brand a modern, trendy feel and a sense of refinement.