Pop Art Edginess for a Vibrant Energy Drink Brand
The energy drink aisle is a crowded space—brands are in a constant sprint for consumer attention. Today, packaging isn’t just a container—it’s your brand’s first impression. For PerfectO, we aimed to create energy drink packaging that not only sparked curiosity but stuck in the mind long after that first sip. In a saturated market, your packaging must communicate instantly, and resonate deeply with your target audience. Consistency in branding and packaging design across different products and markets is essential to reinforce brand identity and ensure recognition. That’s where bold strategy and brilliant design come into play.
- Brand identity
- Label design
The Challenge:
Energy Drink Packaging for Juicera
Juicera, a Florida-based juice brand, launched the sub-brand PerfectO, a healthy energy drink alternative. The founder wanted to create something that provided natural energy, without the jitters, and crash-and-burn of popular energy drinks. But, the energy drink needed a label design and a logo that popped and commanded attention. So, they hired Crème de Mint, an innovative packaging design company, to help PerfectO stand out on the shelves and engage consumers interested in healthy energy drink options.
PerfectO used green coffee beans to create an organic caffeine boost. In addition, they added probiotics to nourish the body while lifting energy levels. Highlighting caffeine content on your energy drink packaging can spark buyer interest—giving customers the quick info they need to feel confident to make a purchase. We highlighted the added probiotics to spotlight the drink’s functional benefits and strengthen its health-conscious appeal—helping shoppers quickly connect with the gut-friendly boost that makes PerfectO stand out. The beverage also contained no added sugars or artificial flavors.
It’s a complete complement to our portfolio, as it’s centered around health and wellness, non-GMO, organic, kosher and as always, no added water or sugar. PerfectO is a clean option for cold pressed energy.
THE PROJECT: designing energy drink packaging
PerfectO wanted to break away from Juicera’s nutrition-first aesthetic and expand its appeal to a broader, lifestyle-focused audience. The ask? A Pop Art–inspired energy drink label that was bold, playful, and impossible to miss.
PerfectO was interested in Pop Art-inspired designs that would command attention.
PerfectO was interested in Pop Art-inspired designs that would command attention.
They wanted the brand to appeal to a broader demographic than the nutrition enthusiasts who made up Juicera’s consumer base.
Pop Art merges pop culture with fine art, incorporating bold images, comic strip illustrations and humor. Think of the artistic style of Andy Warhol and Roy Lichtenstein, for instance. We leaned into this aesthetic to design a label that radiated flavor, energy, and fun. A striking illustration of an open mouth and juicy orange formed the centerpiece of the label—a vibrant, cheeky nod to the product’s natural juice base. The packaging design was crafted to set expectations for a vibrant taste and a memorable sensory experience, making the energy drink stand out on the shelf.
We created a branding presentation that showed three different Pop-Art themed brand concepts for the label, each with vivid colors and retro typefaces. This presentation allowed PerfectO to see their vision come to life and choose between three different directions for the energy drink packaging.
We also used a funky 60s typeface to play up the Pop art theme and draw focus to the name of the brand. The vibrant pink and orange brand colors represented fruity freshness, fun, and energy. The halftone background is a nod to old comics, continuing the funky Pop Art image and creating an intriguing element on the bottle.
The results:
Energy Drink Packaging Design
With a Pop Art EdgE
Crème de Mint’s bold design helped PerfectO stake its claim in the competitive energy drink market. The energy drink packaging delivered powerful shelf appeal—capturing attention, creating instant recognition, and connecting with consumers who wanted more than just a caffeine fix.
The final packaging stood apart from traditional energy drinks by offering a flavorful, clean, and visually unforgettable alternative. It positioned PerfectO as a fresh, fun, and health-forward brand ready to energize the beverage space.
Are you looking for a energy drink packaging design agency to help you with your new product? Contact us today.
For more resources, check out our food packaging design guide.
