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Oxygen: A Polished Website for a Luxury Beauty Brand

Oxygen premium website design in clean white and neutral tones showing couture makeup products and flawless skincare models.
Project Info
Brand/Client: Oxygen Development
Industry: Beauty & Cosmetics
Designed by: Crème de Mint
Location: West Palm Beach, Florida
Expertise Provided
Print Design
Digital Marketing
Package Design
Creative Deliverables
Website design
Postcard design
Email marketing
Label design
Package design
Print ready artwork mechanicals

The Challenge: Website & Packaging Design for a High-End Skincare Brand

Oxygen Development is a skincare development manufacturer that creates products for well-known beauty brands such as Urban Decay, L’Oréal, and Avon. The brand’s target audience are high-end B2B beauty companies. Oxygen needed a website and packaging design for their skincare brand that would help them attract those upscale names in the industry. The company also needed the designs to highlight the quality of their products and establish them as a knowledgeable group of experts in the skincare industry. 

The Project 

Website Design

Oxygen premium website design in clean white and neutral tones showing couture makeup products and flawless skincare models.

To begin with, we designed a captivating and visually stunning website that would resonate with premium and luxury beauty brands. The bold photographs show flawless skin while conveying an understanding of makeup, beauty, and elegance. In addition, the images of skincare creams and flowers indicate a natural approach to skincare development. Finally, the look of the website is minimalistic, sleek, and glamorous, designed to stand out and be memorable. 

Packaging Design

The skincare packaging design is clean and polished, evoking the sophisticated feel of the brand. The matte white and silver accents indicate carefully formulated ingredients and further reflect a luxurious, classic atmosphere.  

Oxygen package design showing range of makeup and skincare product containers in matte white with silver accents.

The Results

Crème de Mint’s website design laid the foundation for Oxygen Development to grow, continuing to attract thriving beauty brands. The company has continued to flourish over the years, serving major global beauty brands.