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OptiCann: Medical-Inspired Designs for a Science-Driven Cannabis Company

OptiCann final logo design with dark blue font and “O” icon symbolizing flexibility and athleticism.
Project Info
Brand/Client: OptiCann
Industry: Cannabis & CBD
Designed by: Crème de Mint
Location: Boulder, Colorado
Expertise Provided
Logo & Branding
Creative Deliverables
Logo design
Mood boards
Simple brand presentation

The Challenge: Medical-Inspired Design for a Cannabis Company

OptiCann is a company dedicated to providing high-quality cannabis and CBD products based on science and research. They needed design for their cannabis company that reflected what set them apart—scientific backing and data-driven development. Their products include CBD capsules, creams, and oils designed to help people who suffer from chronic conditions manage their pain. The company’s products merge cannabis medicine with modern medicine, based on scientific backing and data-driven development.

Along with a new logo design for the medical cannabis brand, the company also needed package design for their sub-brand, ArthroCBD—medicinal CBD products designed to relieve pain from arthritis.

The Project 

Mood Board

We envisioned a scientific icon that represented the expertise and research behind the products, and established the brand as a trustworthy source for pain management. We designed a mood board that highlighted our visual inspiration, our research, and the color palette we chose, and communicated the concept to the founders of the company. 

OptiCann cannabis design color palette showcasing primary and secondary color options and inspiration photos.

Before Logo

The original logo looked clean and professional, but it didn’t communicate the benefits of the products or the brand’s commitment to scientifically-backed alternative healing solutions. 

Logo Concepts

We created several concepts for the logo design: a science-driven direction using icons such as serotonin molecules to highlight the relationship between science and medicine, an abstract concept that evoked safety and health, a healthy movement icon that represented ease, flow, and flexibility, and a clinical, modern design that communicated trustworthiness.

OptiCann final logo design with dark blue font and “O” icon symbolizing flexibility and athleticism.
OptiCann final logo design with dark blue font and “O” icon symbolizing flexibility and athleticism.
OptiCann final logo design with dark blue font and “O” icon symbolizing flexibility and athleticism.

After Logo

Through collaboration with the founders of the brand, we ultimately decided on the healthy movement direction, refining the logo to create an eye-catching design that represented the freedom and agility of a life without pain. The “O” icon symbolizes flexibility and athleticism. The brand colors of deep blue with pale blue accents evokes trustworthiness and reliability. For the typography, we selected Keller Sans, a strong sans serif that feels medicinal but modern.

OptiCann final logo design with dark blue font and “O” icon symbolizing flexibility and athleticism.

Brand Presentation

We also designed a presentation deck for the brand to present to CVS that communicated their research, background, and benefits. The presentation established a professional feel and positioned the brand as experts in the medicinal CBD industry.

OptiCann presentation deck for CVS communicating their research, background, and benefits.

The Results

The new logo design aligned with the vision the founders had for OptiCann—a reliable, customer-centric, scientifically-backed pain solution. It appealed to the target audience, chronic pain sufferers, communicating the benefits of the product and encouraging trust in the brand.