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OhSo Tasty: a Nutritional Twist on the Instant Noodle Soup Craze

OhSo Tasty clean website design with hero image of a student eating while studying in bed and tagline, Noodles That Nourish.
Project Info
Brand: OhSo Tasty 
Client: Happy Planet Group
Industry: Food & Beverage
Designed by: Crème de Mint
Location: Ft. Lauderdale, Florida
Expertise Provided
Digital Marketing
Print Design
Creative Deliverables
Website design
Copywriting
Product mockups
Tagline
Trade show banner
Sell sheets
Table tops
FAQ Sheet
Print ready artwork mechanicals

The Challenge: Instant Soup Website Design

The Happy Planet Group is a mother/daughter duo company dedicated to combining ancient superfoods from around the planet with modern flavors to spread health and nutrition to an American market. They have two sub-brands: MiSO Good—a line of organic miso soups and condiments, and OhSo Tasty—a line of flavorful soups created with a sea vegetable noodle called Kanten. Happy Planet Group hired Crème de Mint to help them create a fresh website design for the instant soup brand as well as updated marketing materials.

OhSo Tasty instant soups are created using a 400-year-old noodle-making process, fused into modern cuisine. The soups contain prebiotics, promoting gut health. They’re ready in one minute or less.
The brand is aimed at nutrition-focused millennials who are interested in easy, wholesome, GMO-free cooking solutions. They wanted to sell in specialty markets and mainstream grocery stores, eventually expanding online. They needed packaging, website design, and trade show marketing materials to help them communicate the benefits of their products and secure relationships with vendors.

The Project

Product Mockups

OhSo Tasty 3D mockup of the brand’s packaging, providing strong product images with a dark purple label.
OhSo Tasty 3D mockup of the brand’s packaging, providing strong product images with a dark brown label.
OhSo Tasty 3D mockup of the brand’s packaging, providing strong product images with a green label.
OhSo Tasty 3D mockup of the brand’s packaging, providing strong product images with a dark yellow label.
OhSo Tasty 3D mockup of the brand’s packaging, providing strong product images with a dark red label.
OhSo Tasty 3D mockup of the brand’s packaging, providing strong product images with a dark blue label.

We created 3D mockups of the brand’s packaging, providing strong product images to use in the instant soup website design and in the marketing materials.

Website Design

OhSo Tasty clean website design with hero image of a student eating while studying in bed and tagline, Noodles That Nourish.

We created a warm and welcoming website design for the instant soup brand. The images reflect the products’ ease of use—you can enjoy a cup of OhSo Tasty while lounging around reading or even doing homework.  The website also showcases the packaging, captivating attention with the rich colors. 

We also wrote the copy—we created the tagline “Noodles that Nourish,” a healthy twist on the popular instant noodle trend. We also created the brand’s tagline, “So Tasty. So Easy. So Good,” which communicated the ease of the product and the delicious flavor. The copy on the website focuses on the products’ health benefits, promising an alternative to traditional instant soups. We also created the brand story for the website based on interviews with the founding duo.

Marketing Materials

OhSo Tasty also needed to stand out at trade shows. We created eye-catching, appealing designs to help them stand out and market their product to potential vendors

OhSo Tasty banner design in cream, rust, and mustard with product selling points and tagline, So Simple, So Tasty, So Good.

The banners command attention and position the products as flavorful instant noodle soups that align with growing food trends (keto diet, digestive health, and gluten-free dietary needs).

OhSo Tasty table top design showing food trend selling points of the product and tagline, So Simple, So Tasty, So Good.

The tabletop designs use the hand-drawn vegetable icons to evoke freshness and flavor. It also sheds light on additional product benefits—with OhSo Tasty, you can be full for hours from instant soup ready in seconds, without overloading on calories and carbs.

OhSo Tasty sell sheets showing "six scrumptious noodle soups" and nutrition information for each.
OhSo Tasty FAQ sheet design answering product questions such as, What exactly is Kanten? and, Is it healthy?

The sell sheets and FAQ sheets communicate the unique nature of the products to potential vendors and provide guidance on how to merchandise the soups.

The Results: a Flavorful New Instant Soup Website Design

Our designs set the stage for a successful launch of the brand, representing the rich flavors, wholesome ingredients, and nutritional benefits. We also worked on branding elements for the parent company, Happy Planet Group, and their other sub-brand, MiSOGood

The marketing materials for OhSO Tasty captured the essence of the brand and resonated with potential vendors, allowing the brand to form partnerships and expand. 

Creme de Mint is very timely, priced well, and no step is forgotten about.

—The Happy Planet Group