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Mixology Maker: Creating a Brand Identity for a New Mixer Line

Mixology Maker package product design showing row of 3 flavors with sleek logo and hand drawn fruits on each label.
Project Info
Brand: Mixology Maker
Client: The Drinks Company
Industry: Food & Beverage
Designed by: Crème de Mint
Location: Miami, Florida
Expertise Provided
Brand Identity
Package Design
Print Design
Digital Marketing
Creative Deliverables
Brand identity
Tagline
Package design
Fridge decal design
Box design
Print ready artwork mechanicals
Retractable stand up banner

The Challenge: Drink Mix Package Design

The Drinks Company had a vision for a line of versatile, easy-to-use bases for cocktails and mocktails—Mixology Maker. They believed that creating cocktails should be fun and simple, but they were also committed to producing flavorful, high-quality products that resulted in delicious drinks. The company hired Crème de Mint to create a package design for the drink mix that encompassed both the enjoyment of making at-home cocktails and the authenticity and freshness of their mixers. 

The Project

Brand Identity and Logo

Our vision for the brand identity centered around a fun experience—we wanted consumers to picture themselves enjoying the art of mixing drinks, with or without alcohol, for their friends and family. 

First, we created a branding presentation with 7 different concepts for the design, each showing the various elements that would make up the visual identity of the brand. In the final design, we selected a color palette of bronze with yellows, pinks, and greens for the brand colors to represent freshness, nature, quality, and leisure. 

Mixology Maker casual logo design in black and white with slab serif font and hand drawn martini glass element.

For the logo, we used the typeface Rollfast Regular to evoke a casual, entertaining feeling. A handsketched martini outline in the background further reinforced the idea of mixing quality cocktails and mocktails. 

Package Design

We wanted the packaging to be eye-catching and lighthearted while also highlighting the elevated quality of the products. The colorful hand drawn fruit illustrations are fresh and enticing, drawing in the consumer. The black in the center adds sophistication and quality, reflecting a premium brand. Finally, Gotham Medium and Helvetica Regular typefaces balanced the amusement of the Rollfast font. 

Mixology Maker package product design showing Margarita flavor with sleek logo and hand drawn fruits on the label.
Mixology Maker package product design showing Mojito flavor with sleek logo and hand drawn fruits on the label.
Mixology Maker package product design showing Spiced Punch flavor with sleek logo and hand drawn fruits on the label.
Mixology Maker package product design showing Bloody Mary flavor with sleek logo and hand drawn fruits on the label.
Mixology Maker package product design showing Lemon flavor with sleek logo and hand drawn fruits on the label.
Mixology Maker package product design showing Lime flavor with sleek logo and hand drawn fruits on the label.
Mixology Maker package product design showing Cranberry flavor with sleek logo and hand drawn fruits on the label.

Box Design

Mixology Maker also needed a box design for six packs of mixers—an aesthetically appealing package that aligned with the brand identity. We used a simplified version of the bottle label to create the same feelings and maintain a cosmopolitan look. 

Mixology Maker package box design in black and white with hand drawn fruits on the front and mix flavor list on the side.

Marketing Materials

We designed a banner for display at markets and expos. It contained images of the actual product as well as an extra layer of hand sketched fruit images. The brand name and tagline are the focus to spread awareness and draw attention. 

Mixology Maker banner design with black-and-white banded logo in the center and products lining the top and bottom.

We also created decals for refrigerators that displayed Mixology Maker in the stores. They were eye-catching and intriguing and set the brand apart from similar products. 

The Results

Crème de Mint’s designs produced a feeling of fun, merriment, and quality, setting the brand apart from competitors and appealing to the target audience. As a result, we created the foundation for the brand’s success with our work for the company’s existing brand—Expressed Juice.

Mixology Maker package product design showing row of bottles with sleek logo and hand drawn fruits on each label.