Megan & CO
A Modern Interpretation of the Herbal Apothecary
MEGAN And CO. Herbal Apothecary and Clinic is a source for herbal knowledge and organic products. Focusing on herbal education for the public, they opened their doors June of 2017 (brick and mortar) in Northwest Iowa.
MEGAN & CO. is staffed by highly educated and experienced, Certified Clinical Herbalists, Certified Clinical Nutritionists, and Flower Essence Practitioners.
The Herbal Apothecary provides amazing herbal formulations, made on-site by Herbalists. They formulate with the best sourced ingredients they can find.
The Clinic offers one on one consultations, where they utilize the Vitalist approach to healing.
Project Info
BRAND/CLIENT
Megan & CO
DESIGNED BY
Crème de Mint
INDUSTRY
Herbs & Supplements
LOCATION
Spirit Lake, IA
Creative Deliverables
- Brand identity
- Brand mood boards
- Package design
- Print ready artwork mechanicals
Refreshing the Branding and Packaging Design for a Modern Herbal Apothecary
We based the dietary supplement packaging design for the brand on a natural, but modern feel. The packaging materials and style are simple, but eye-catching—earthy, but polished.
This concept leans into a modern, clean apothecary style, referencing retro and classic elements but modernizing them. The goal was to communicate time-honored, trusted wellness methods but with a touch of modern life.
KEYWORDS: professional, clean, sophisticated, iconic, minimalist, medicinal, traditional, healing, trusted, approachable.
TONE: A modern reinterpretation of vintage.
VISUALS: Botanical patterns, high contrast (black and white), color blocking, iconic language, retro packaging materials and finishes.
LAYOUT: Compartmentalized and organized grids present all the information needed for the customer to make an informed purchase but in a simple, direct and not overwhelming way.
FONTS: Mixed typography, subtle handwriting and other layered typographic elements.
COLORS: Black and white labels + a pop of bold color (proposing forest green and gold).
