Megan & CO

A Modern Interpretation of the Herbal Apothecary

Four Megan & Co herbal apothecary packaging on light background with plant.
Four Megan & Co herbal apothecary packaging on light background with plant.

MEGAN And CO. Herbal Apothecary and Clinic is a source for herbal knowledge and organic products. Focusing on herbal education for the public, they opened their doors June of 2017 (brick and mortar) in Northwest Iowa. 

MEGAN & CO. is staffed by highly educated and experienced, Certified Clinical Herbalists, Certified Clinical Nutritionists, and Flower Essence Practitioners. 

The Herbal Apothecary provides amazing herbal formulations, made on-site by Herbalists. They formulate with the best sourced ingredients they can find.

The Clinic offers one on one consultations, where they utilize the Vitalist approach to healing. 

Project Info

BRAND/CLIENT
Megan & CO

DESIGNED BY
Crème de Mint

INDUSTRY
Herbs & Supplements

LOCATION
Spirit Lake, IA

EXPERTISE PROVIDED

Creative Deliverables

Refreshing the Branding and Packaging Design for a Modern Herbal Apothecary

Four Megan & Co herbal apothecary packaging on light background with plant in clear vase

We based the dietary supplement packaging design for the brand on a natural, but modern feel. The packaging materials and style are simple, but eye-catching—earthy, but polished. 

This concept leans into a modern, clean apothecary style, referencing retro and classic elements but modernizing them. The goal was to communicate time-honored, trusted wellness methods but with a touch of modern life.

KEYWORDS: professional, clean, sophisticated, iconic, minimalist, medicinal, traditional, healing, trusted, approachable.

TONE: A modern reinterpretation of vintage.

VISUALS: Botanical patterns, high contrast (black and white), color blocking, iconic language, retro packaging materials and finishes.

LAYOUT: Compartmentalized and organized grids present all the information needed for the customer to make an informed purchase but in a simple, direct and not overwhelming way.

FONTS: Mixed typography, subtle handwriting and other layered typographic elements.

COLORS: Black and white labels + a pop of bold color (proposing forest green and gold).

Two Megan & Co herbal apothecary packaging on light background with plants around. One bottle facing forward and one back.