|Brand: Keto Science|
Client: Windmills Products
Industry: Herbs & Supplements
Designed by: Crème de Mint
Location: Montclair, NJ
Website landing page
The Challenge: Dietary Supplement Package Design and Branding
Windmill Health Products is a company dedicated to providing high-quality, innovative health products to the market. Their sub-brand, Keto Science, is a popular nutrition brand that makes meal replacement shakes, supplements, and weight loss products. The products help the body reach ketosis (the same goal as the well-known low-carb and high-protein keto diet) to increase metabolism, reduce body fat, and manage weight. Windmill is also known for many other thriving nutrition lines, including Rapid Fire, a ready-to-mix keto coffee brand. Keto Science needed a logo and package design that would help them stand out from other dietary supplement and wellness brands as well as appeal to sports enthusiasts, health and nutrition aficionados, and people following the keto diet. They also needed a landing page that matched the new brand image and contributed to a professional web presence.
To begin with, we created a Brand Presentation for the client that provided 5 distinct brand concepts along with ketogenic market analysis. Branding included fonts, colors, patterns, packaging ideas, and imagery. The presentation helped the client hone in on a visual strategy while also envisioning the possibilities for the brand.
Brand Identity and Logo
The logo is minimalistic but memorable and powerful. The band slicing the “O” and the “S” represents cutting out unhealthy products and ridding the body of excess weight. We also chose a commanding font, Azo Sans Bold, for “keto,” catching the eye and communicating the purpose of the products. Furthermore, the sleek, simple Azo Sans Light of “science” reflects balance, knowledge, and expertise.
We wanted the packaging to capture the feeling that the target customer desires—energy, strength, and power. So the packaging design incorporates geometric shapes and lines, representing structure and order. In addition, the vibrant colors of the packaging—red, orange, yellow, green, blue, and purple, are eye-catching and full of energy and vigor.
We also designed a landing page for the website that matched the updated look of the brand, and highlighted the product offerings. The image displays the actual products, while the background contributes to the feeling of wholesomeness and quality. Images of almonds, cashews, and walnuts represent the healthy proteins encouraged by the Keto diet.
Crème de Mint’s designs laid the foundation for the brand to take off. As a result, KetoScience has scaled up into an established and highly successful supplement brand sold at most major retailers. Capturing the boldness and strength that appealed to the target audience, the designs also positioned the brand as a trusted authority in the industry.