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Paella Package Design



We created the package design and branding for Iberico Club’s new Paella Valenciana. Each product is an authentic Paella Valenciana (chicken and vegetables) “made to order” by an award-winning Spanish Maestro Arrocero. Traditionally cooked in their kitchen in Miami and shipped directly to the customer’s door in a box. The design needed to feel traditional, yet sophisticated and simple at the same time. It also needed to be easy and economical to print and produce for the client.