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FireGarden: Bringing Luxury Into the Cannabis Industry

Fire Garden custom cannabis packaging design in gold, green, orange, and brown with front and inside view.
Project Info
Brand/Client: FireGarden
Industry: Cannabis & CBD
Designed by: Crème de Mint
Location: St. Thomas, Virgin Islands
Expertise Provided
Brand Identity
Package Design
Product Design
Creative Deliverables
Logo design
Mood boards
Print technique boards
Package design
Product design
Print artwork mechanicals

The Challenge: Custom Cannabis Branding, Packaging and Product Design 

FireGarden was a startup company that created luxury containers to store cannabis, preserving the potency. The brand wanted to take advantage of the growth of legal medical and recreational marijuana and fill an unserved niche. They reached out to Crème de Mint to design upscale containers to keep cannabis fresh, providing a visually sophisticated storage option. The brand planned to directly target high-end modern cannabis users and sell wholesale to medical cannabis dispensaries, depots, and smoke shops. FireGarden needed a design team to bring the vision for the product to life, along with custom cannabis packaging design that conveyed their message and brand image, attracting cannabis users of all ages and appealing to shop and dispensary owners. 

The Project

Mood Boards

We created a video mood board that offered the founders a detailed look at different concepts they could choose for the brand. The mood boards included three different directions for the branding—one inspired by the alcohol industry, one inspired by the luxurious, classy feel of the automobile industry, and one inspired by beauty branding. We also created mood boards that highlighted the different options for the design of the packaging, along with boards that showed typography research for the brand. 

The mood boards provided a visual understanding of the different branding elements and engaged the founders in the process, allowing them to understand the “why” behind the designs and contribute to their development.

Brand Identity and Logo

Crème de Mint designed the logo to pique curiosity and encourage engagement. The logo in particular communicates what to expect from the brand and the benefits that it offers. It further elevates the high end packaging, which preserves natural, fresh, potent cannabis. 

The cannabis icon in classic black and white reflects the purpose of the product, while the lined banners highlight the adjectives describing the brand and add a nostalgic, retro touch. 

Then, the color palette of green and black represent health, luxury, freshness, and nature. The eye is further drawn to “FireGarden,” the name of the brand. Finally, the playful combination of fonts creates a vintage vibe and a layered, intriguing look. The script fonts are friendly, evoking trust, while the clean sans serif fonts establish a knowledgeable feel. 

FireGarden retro logo with cannabis icon and lined banners highlighting keywords like fresh, potent, and authentic.

Product Design

This container is sleek, sophisticated, and elegant, as opposed to what consumers might think of to store cannabis. The design was inspired by high-end fragrance bottles. Moreover, it provides marijuana users with an upscale experience, which aligns with the growth of legal cannabis as a legitimate medical product. From the top, the container is in the shape of a pot leaf, adding an enjoyable touch, while the tapered effect creates an element of grace.   

FireGarden custom cannabis packaging design with the top cap in the shape of a pot leaf.

Package Design

The package design creates an elite, refined look, while transforming the act of storing cannabis from a necessity to a luxury. The box feels like an expensive liquor container, establishing a polished atmosphere worthy of a housewarming or holiday gift. Equally, the color palette of gold, green, orange, dark brown, and gray evokes nature and class.

Fire Garden custom cannabis packaging design in gold, green, orange, and brown with front and inside view.

The Results

The stunning and captivating designs appealed both to cannabis users of all ages and to owners of smoke shops, dispensaries, and depots, and captured the deluxe, premier vision the founders had for the brand. As a result, Crème de Mint’s designs laid the foundation for a successful launch of a bespoke product.