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Entrepreneur Minds Academy: An Educational Brand for Business Owners

Entrepreneur Minds Academy logo design with bold type for “EMA'' and "Academy" in all black serif font.
Project Info
Brand/Client: Entrepreneur Minds Academy
Industry: Business & Retail
Designed by: Crème de Mint
Location: Miami, Florida
Expertise Provided
Brand Identity
Digital Marketing
Creative Deliverables
Logo design
Website design
Email marketing

The Challenge: Business Community Brand Identity 

Entrepreneur Minds Academy was an educational organization for business owners that gives practical advice and tools needed for starting and maintaining business. Answering the call, Crème de Mint created a new logo, website design, and brand identity for the business community that highlighted their commitment to strengthening businesses in the community. They also designed email campaigns that promoted events and encouraged participation. 

The Project 

Entrepreneur Minds Academy provided workshops created to help businesses learn, launch, and succeed. The organization also hosted a series of networking and learning events called Entrepreneur Minds Speak that connected entrepreneurs to a community of fellow business owners. 

Brand Identity and Logo

Entrepreneur Minds Academy logo design with bold type for “EMA'' and "Academy" in all black serif font.

The logo is clean, simple, modern, and professional. It evokes wisdom and knowledge. The bold lines of “EMA,” for example, represent building blocks, symbolizing a community coming together. They also command attention, pique curiosity, and reflect success. 

In addition, the friendly serif font of “Entrepreneur Minds” is inviting and encouraging, with rounded edges that feel safe and trustworthy. The bold version of the typeface for “Academy” draws focus to the learning element of the brand. Finally, the black of the logo represents power and strength, symbolic of the value that the organization provides. 

Email Marketing

Entrepreneur Minds Academy email newsletter promoting upcoming events for starting a jewelry line with vibrant photographs and descriptions.

We also designed email newsletters that promoted upcoming events, using vibrant photographs to capture attention and encourage engagement. 

Entrepreneur Minds Academy email newsletter promoting upcoming events for a food incubator with vibrant photographs and descriptions.

The Results

As a result, our designs helped Entrepreneur Minds Academy grow its community and reach business owners throughout Miami. Entrepreneurs were able to attend events, network, listen to valuable stories from speakers, and learn powerful business lessons to help them grow and thrive.