|Brand: Beauty Labs|
Client: HauteHouse Brands
Industry: Beauty & Cosmetics
Designed by: Crème de Mint
Location: Atlanta, Georgia
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The Challenge: Minimalist Packaging Design for Hair Tools
HauteHouse Brands was launching a new line: Beauty Labs, a high-tech beauty brand dedicated to bringing science and art together to create innovative hair care products. The brand was tech-savvy, cutting-edge, but also committed to producing products that visually popped. The company asked Crème de Mint to create minimalist packaging design for the brand. Combining their technical expertise with their love of beauty, the company wanted designs that would also establish HauteHouse Brands as disruptors in the beauty world.
Brand Identity and Logo
We took our inspiration for Beauty Labs’ brand identity from laboratories—high-tech, clean, and medical. We wanted to capture that feeling in our designs. To begin with, we presented our ideas to the client in a brand presentation that outlined 3 distinct design concepts for the logo and packaging.
For the logo, we drew on the symbol of the geometric structure of molecules. It symbolizes breakthroughs in science, technology, and innovation.
Then, for the typeface we used a hybrid font of Modny Thin and Drugs Regular—clinical, formal, sleek, and modern.
Finally, the color palette of gray, steel blues, stark whites, and metallic silver are inspired by lab equipment, medical supplies, and technology, contributing to the inventive atmosphere of the brand.
Straightaway, we wanted the beauty and the innovation of the products to speak for themselves.
The package design for the hair tools was a minimalist box design that used a frosted semi-transparent tinted sleeve over a silver box. Consumers could view the actual product through the screen. This was also reminiscent of scientific insight—peering through beakers, magnifying glasses, and petri dishes to witness new discoveries.
For the hair products that accompanied the tools, we used stark white bottles to create a medicinal look, with the logo prominently displayed. The icon draws the eye immediately and then carries the view down to the brand name, angled vertically on the side.
As a result, Crème de Mint’s packaging and brand identity helped Beauty Labs with a successful launch. Our work also set the stage for the brand to grow and evolve as they established themselves as an innovative haircare brand dedicated to producing superior products.