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Avon True Force Logo & Package Design

Avon True Force Package Design

Avon True Force

True Force is an Avon fragrance for men of free and adventurous spirit. It contains invigorating infusion of fresh sage, lavender, rugged raw suede and warm oakwood.

Designed the bottle and the packaging to feel modular and rugged. A men’s fragrance that can easily be gripped in hand and tossed into a travel bag. The box used the same modular feeling using the patterns of the T & F for the subtle, sleek background on the packaging. The bright hit of electric green in the TF icon energizes the brand. The typography is bold. The colors are masculine. The design is bold with strong graphic patterns.