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Outspoken by Fergie: A Fragrance Collaboration with a Music Icon

Avon Outspoken by Fergie fragrance line with black glass perfume packaging, purple designs, and script font.
Project Info
Brand: Outspoken by Fergie Fragrance
Client: Avon
Industry: Beauty & Cosmetics
Designed by: Lauren Casgren-Tindall and Avon design team
Location: New York City, New York
Expertise Provided
Brand Identity
Package Design
Product Design
Creative Deliverables
Brand identity
Package design
Product design

The Challenge: Perfume Packaging and Glass Bottle Design for Fergie

Avon partnered with Fergie to bring a new fragrance line for daring women. I managed the branding, packaging, and glass bottle design of the new perfume for Fergie. Our goal was to create designs that captured Fergie’s unique and vibrant personality, reflected the essence of the fragrance, and aligned with the Avon brand

Outspoken by Fergie Fragrance—uninhibited, feminine, floral—is for the woman who needs no introduction. With her fearless confidence, true to herself and her beliefs… she is Outspoken. Sexy. Fearless. Unexpected. An outrageously bold expression of iced berry contrasted with ultra-feminine tuberose absolute and racy black leather.

“I’m so excited to partner with Avon to develop my first-ever fragrance. I’m always seeking out new ways to express myself, and fragrance is the perfect opportunity to share my originality and confidence with my fans, and the Avon customer. I couldn’t be happier to be working with a brand with such a strong reputation for supporting women.”

Fergie

The Project

Perfume Packaging and Glass Bottle Design

Avon Outspoken by Fergie fragrance line with black glass perfume packaging, purple designs, and script font.

Our team at Avon worked closely with Fergie herself to perfect the vibe of the packaging and bottle. The collaborative effort produced vivacious, eye-catching boxes, and unique, bold bottles. 

The color palette was black and purple—regal, strong, and expressive. The imagery is mysterious, intriguing, and feminine. In addition, we chose a flirty script font that popped on the black and purple and drew the eye immediately. 

The Results

The collaborative efforts along with our design expertise and the quality scent created a successful launch. As a result, Outspoken by Fergie ended up becoming one of Avon’s best-selling fragrances.