Glass Perfume Packaging: Avon Outspoken by Fergie fragrance line with black packaging, purple designs, and script font.
Glass Perfume Packaging: Avon Outspoken by Fergie fragrance line with black packaging, purple designs, and script font.
Outspoken by Fergie

A Fragrance Collaboration with a Music Icon

Avon partnered with Fergie to bring a new fragrance line for daring women. I managed the branding, and glass perfume packaging design of the new fragrance for Fergie. Our goal was to create designs that captured Fergie’s unique and vibrant personality, reflected the essence of the fragrance, and aligned with the Avon brand

PROJECT INFO​
BRAND/CLIENT
Outspoken by Fergie/Avon
INDUSTRY
Beauty & Cosmetics
LOCATION
Lauren Casgren-Tindall & Avon Design Team
DESIGNED BY  
New York City, New York
PROJECT INFO​
BRAND/CLIENT
Outspoken by Fergie/Avon
DESIGNED BY  
Lauren Casgren-Tindall & Avon Design Team
INDUSTRY
Beauty & Cosmetics
LOCATION
New York City, New York
EXPERTISE PROVIDED
Creative Deliverables

The Project:
Glass Perfume Packaging
Design for Fergie

Avon Outspoken by Fergie fragrance line with black packaging, purple designs, and script font.

Outspoken by Fergie Fragrance—uninhibited, feminine, floral—is for the woman who needs no introduction. With her fearless confidence, true to herself and her beliefs… she is Outspoken. Sexy. Fearless. Unexpected. An outrageously bold expression of iced berry contrasted with ultra-feminine tuberose absolute and racy black leather.

Our team at Avon worked closely with Fergie herself to perfect the vibe of the glass perfume packaging and bottle. The collaborative effort produced vivacious, eye-catching boxes, and unique, bold bottles. 

The color palette was black and purple—regal, strong, and expressive. The imagery is mysterious, intriguing, and feminine. In addition, we chose a flirty script font that popped on the black and purple and drew the eye immediately. 

The results

The collaborative efforts along with our expertise in glass perfume packaging design and the quality scent created a successful launch. As a result, Outspoken by Fergie ended up becoming one of Avon’s best-selling fragrances.

Are you looking for a chic beauty packaging design company to help you with your new product? Contact us today. 

I’m so excited to partner with Avon to develop my first-ever fragrance. I’m always seeking out new ways to express myself, and fragrance is the perfect opportunity to share my originality and confidence with my fans, and the Avon customer. I couldn’t be happier to be working with a brand with such a strong reputation for supporting women.

— Fergie