Menu LET'S CHAT
Designing Brands People Crave lauren@cremedemint.com | 305-814-8680

Ironman by Avon: Designs that Laid the Foundation for a Longstanding Brand

Avon Ironman fragrance bottle packaging design with black and neon yellow color palette and grip on the side of the bottle.
Project Info
Brand: Ironman Fragrance Mini Case Study
Client: Avon
Industry: Beauty & Cosmetics
Designed by: Lauren Casgren-Tindall and Avon design team
Location: New York City, New York
Expertise Provided
Package Design
Creative Deliverables
Package design
Product design & development

The Challenge: Men’s Fragrance Bottle Design 

Avon launched a new fragrance line in 2008—Ironman. The line drew inspiration from the Ironman Triathlon, a long-distance race including swimming, cycling, and a marathon run. As a matter of fact, the Ironman is one of the most strenuous one-day sporting events in the world. Ironman by Avon is a woody, spicy fragrance for men. The line was created to reflect the intensity, strength, and endurance of the triathlon—a scent for the sporty, athletic man. I managed the product and package design, including the bottle design for the men’s fragrance, determined to capture those elements.

The Project

Product and Package Design

In the first place, I wanted to use running, swimming, and bike visuals as symbols of athleticism that would pique curiosity and share what the brand was about. 

Avon Ironman fragrance bottle packaging design with black and neon yellow color palette and grip on the side of the bottle.

For example, the black and neon yellow color palette represents strength and stamina. Sleek yet sporty designs tell a story of a man who can tackle a challenge and command attention. 

The grip on the side of the bottle also adds a unique textured element and creates a sense of power as you hold it. 

The Results

The designs laid the foundation for a successful launch. Matt Miller, Ironman competitor, became the face of the brand. As a result, the Ironman brand became a well-established Avon line, with a release of two more scents in 2011 and 2012, continuing the same packaging and bottle design from the original fragrance. 

Great aesthetic, highly creative packaging – always delivers and is a pleasure to work with.

—Patricia Demnisky-Green, Director of Global Package Design, Avon Products