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Beauty Labs Package Design Concept


Conceptualized the new brand Beauty Labs package design and branding. The flat iron was the first of the series to be developed followed by hair dryers and curling irons. The concept behind this design was to create a minimalist box design that highlighted the beauty of the iron using a frosted semi-transparent tinted sleeve over a silver box. This concept allows the consumer to view the actual product, along with allowing the cost of the photography of the items to be eliminated.