We are excited to share our conversation with Mike Simon, COO of Surfsnax. Mike shares his journey from struggling to get people to even try his unique salmon snacks, to being picked up by Costco, Wegmans, Giant, Big Y, and other large retailers. After a lackluster CPG product launch with packaging that didn’t wow the audience, he approached Crème de Mint for a rebrand. The new branding drew people in at trade shows and gained traction with retailers.
Tune in to hear Mike’s story and his advice for fellow CPG entrepreneurs, including when to pivot, considering different revenue streams for your business, and how to build brand recognition through geographical representation. and building your brand in a way that stays true to your values and personality. Learn more about these unique, savory snack sticks at Surfnsax.com
Thinking about a rebrand for your CPG product? We can help!
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Mike Simon
Chief Operating Officer
Mike Simon is the Chief Operating Officer at Surfsnax, where he leads day-to-day operations for a brand redefining healthy snacking with sustainably sourced Atlantic salmon. Passionate about clean, functional nutrition, Simon helps drive the company’s mission to deliver simple, high-quality ingredients in convenient, on-the-go formats. He also plays a key role in expanding Surfsnax’s wholesale partnerships, bringing its innovative products to a wider audience.
Before joining Surfsnax, Simon was a Key Account Manager at Too Good To Go, the fast-growing sustainability-focused app that connects consumers with surplus food from restaurants and retailers. His work supported the company’s efforts to reduce food waste while helping businesses unlock new value.
With nearly 15 years in the food industry, Simon has worked at various food companies. At Ginnybakes, he served as Vice President of Product Management where he helped develop a national brand of organic, gluten-free cookies. As CEO of Organic Amazon, he helped bring a frozen acai bowl in a portable format to market. His experience over the years has deepened his focus on better-for-you foods and building products that resonate with health-conscious consumers.
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Ready to create your own CPG Product Launch Success Story? Crème de Mint, our CPG branding agency knows how to create compelling, craveworthy designs that can help your brand stand out! Book a call today to chat with us about your packaging design.
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