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Everything You Need to know about the FDA rules for Dietary Supplement Labels

Everything You Need to know about the FDA rules for Dietary Supplement Labels

  For dietary supplement manufacturers and suppliers navigating the rules and regulations of the industry can feel overwhelming. Here is (we hope!) a helpful guide to the basics on: • What are supplements• How are they regulated• What are your responsibilities• How do you ensure compliance with U.S. law   What is a dietary supplement?… Continue Reading

The 7 Step Fool-Proof Process to Naming your Business or Product

The 7 Step Fool-Proof Process to Naming your Business or Product

Finding the perfect name for your business or product can be nerve-wracking. Will other people like it? Is it catchy? Does it sum up its purpose? Your business name is perhaps the most important part of your business name is perhaps the most important part of your brand, so it’s important to take your time… Continue Reading

How do you know when it is time to redesign your packaging?

How do you know when it is time to redesign your packaging?

We can all think of brands whose logo or packaging evoke in us childhood nostalgia, or fond memories. That instant recognition and emotional connection is what companies rely on to keep customers loyal and engaged. At times, however, a company’s public image needs a revamp, and the question is often when? When is it time… Continue Reading

Choosing a distribution channel for your product

Choosing a distribution channel for your product

Choosing a distribution channel for your products is far from being a “one size fits all” process. With so many unique factors going into choosing a business or other intermediary through which your product can pass, it’s important to deeply consider all your options. A correct distribution channel has the ability to drastically improve your… Continue Reading

Learn how to research and analyze your competitors

Learn how to research and analyze your competitors

Competitor research is crucial to the success of your brand. Not only will it help you understand your competitors’ strengths and weaknesses, but position your business in a way that is equal parts competitive as it is intelligent. This way, you can ensure that your business is continuously innovating and staying ahead of the curve.… Continue Reading