What You Need to Know About Protecting Your Brand from Counterfeiting

Counterfeiting has become a widespread issue for brands, particularly luxury brands, as it results in billions of dollars in lost revenue ever year. And with the skyrocketing popularity of social media in recent years, this problem has only continued to worsen as counterfeiters find new ways to avoid detection and sell their illegal goods.

This issue affects every type of good on the market. Any brand or product can be at risk for counterfeiting activities. However, luxury brands of apparel, jewelry, cosmetics, perfumes, and even wines are especially susceptible.

Generally, there are two widespread types of counterfeiting: counterfeiters selling fake products online or on the street, or purchasing the real products in store and then returning fake products in their place with the hope of making a profit selling the real one online. This second method is called warranty fraud and is actually more common than it might seem.

 

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So how can brands hope to protect their products? Here are some things to keep in mind:

Brands can use every possible method to protect their products, but there is currently no guaranteed way to entirely protect against counterfeiting. Incorporating smartphone authentication technology into packaging designs has proven to be very reliable and provides benefits for both retailers and consumers.

In the end, each brand will have to create different strategies and take different measures to serve their own security needs. By taking steps to protect both the packaging and the product itself, brands can defend themselves against counterfeiters.