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Author Archives: creme

The Truth About Color and Language: How Our Words Shape the Way We See

The Truth About Color and Language: How Our Words Shape the Way We See

If you ever joined in the great internet debate of the white/gold vs black/blue dress, you might have found yourself in disbelief that anybody could see the picture differently than you. After all, seeing is believing. If we can’t trust our own eyes, what can we trust?  But it turns out that the way we… Continue Reading

The Worst Rebrand in History: How to Avoid Tropicana’s Famous Failure

The Worst Rebrand in History: How to Avoid Tropicana’s Famous Failure

Rebranding can be a strong marketing tool. It gives brands a chance to reinvent themselves, pivot to a new direction, and find new ways to stand out from the crowd. But not all rebrands are successful. History has seen many major companies attempt major rebrands only to fail. Possibly the worst of these was the… Continue Reading

Everything You Need to know about the FDA rules for Dietary Supplement Labels

Everything You Need to know about the FDA rules for Dietary Supplement Labels

  For dietary supplement manufacturers and suppliers navigating the rules and regulations of the industry can feel overwhelming. Here is (we hope!) a helpful guide to the basics on: • What are supplements• How are they regulated• What are your responsibilities• How do you ensure compliance with U.S. law   What is a dietary supplement?… Continue Reading

The 7 Step Fool-Proof Process to Naming your Business or Product

The 7 Step Fool-Proof Process to Naming your Business or Product

Finding the perfect name for your business or product can be nerve-wracking. Will other people like it? Is it catchy? Does it sum up its purpose? Your business name is perhaps the most important part of your business name is perhaps the most important part of your brand, so it’s important to take your time… Continue Reading

How do you know when it is time to redesign your packaging?

How do you know when it is time to redesign your packaging?

We can all think of brands whose logo or packaging evoke in us childhood nostalgia, or fond memories. That instant recognition and emotional connection is what companies rely on to keep customers loyal and engaged. At times, however, a company’s public image needs a revamp, and the question is often when? When is it time… Continue Reading