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Blog

April 2023

Blog

April 2023

Starting a food-based business

6 Proven Steps to Starting a Successful Specialty Food Product Business

Have you always dreamed of turning your love of food into a successful business venture? If you’re thinking of starting a food-based business, you’re not alone. Many entrepreneurs have started successful food-based businesses, from home cooks with secret family recipes to foodies with unique concepts. In fact, the specialty food industry[…]
Best AI Tools

EPISODE 2: Best AI Tools for Business Owners

Ready to use AI for blog posts and design for your business? In this episode, Natalie and Lauren explore the best AI tools for business owners. First comparing Jasper and ChatGPT for AI writing, and then showing the differences between Midjourney, Dall-E, and Dream for AI art generation. Discover how these[…]
Plastic free packaging featuring multiple cosmetic products on bathroom counter.

Plastic Free Packaging: A New Frontier in Design

Great package design is about more than getting a product from point A to point B. Companies and their customers want eye-catching, sustainable design that will up the ante on style without leaving the environment in a lurch. The trend is organic – cellulose, seaweed, mushroom, recycled paper. And that has[…]
Woman holding out nonalcoholic mocktail in the palm of her hand.

Functional Beverages = Hot New Trend

Social trends in the US are changing – and so is what many Americans drink when out with friends, or even at home. Younger generations are opting for alternative drinks called functional beverages that give them something fun and flavorful to sip without alcohol or the high sugar content found in[…]

Don’t Let the Recession Sink Your Ship: Tips for Recession-proofing Your Product Business

As a product business owner, you may be wondering how you can weather the storm during an economic downturn. In this blog post, we’ll explore practical tips and strategies to help you develop a sound business strategy in recession. In a recession, consumers become more price-sensitive, and demand for non-essential products[…]
How to start selling supplements on Shopify.

Can I Sell Supplements on Shopify?

The e-commerce world is growing by leaps and bounds for sellers of dietary supplements. More good news is that it only takes a few minutes to start creating a website that lets you tap into a supplements market that will be globally valued at more than $128 billion by 2028. The[…]
Woman sitting in front of blank background researching with laptop on lap.

Eliminate Your Competition by Doing This: How to Niche Down and Become a Go-to Business

To niche or not to niche…is that really the question? By now, you’ve probably heard that niches get the riches, but how to niche down is a little bit more complicated.  Niching can help you pinpoint your target audience, save money by advertising only to them, and build up a strong[…]