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Blog

January 2023

Blog

January 2023

10 Tips to Avoid Burnout as an Entrepreneur

Entrepreneurship is a challenging but rewarding path. One difficult part of having a business is knowing how to avoid burnout as an entrepreneur. The demands of running a business, combined with the pressure to succeed, can quickly become overwhelming. It’s easy to get discouraged, especially in this economy where it is[…]
Woman looking at report with surprised face and learning how to overcome decision fatigue.

How to Overcome Decision Fatigue

Decisions are everywhere in life and in business. And sometimes it seems there are just too many decisions to make at once. The feeling of overwhelm we feel with the multitude of decisions we make each day is called “decision fatigue,” and it’s relatable. I encountered decision fatigue last year as[…]
Woman sitting at top of hill watching the sunset in the distance.

The Secret to Happiness in Life & Business: Know Your Why

When I started my career, I hadn’t heard the term “know your why.” My interests and passions pulled me in so many different directions. Back then, I didn’t know I would end up with my own business.  My first big break was a packaging design job at Victoria’s Secret in New[…]

How to Choose a Logo Designer: Ask These 10 Questions First

If you’re launching a business or looking to rebrand, you might want to know how to choose a logo designer. Choosing the right designer is one of the most important decisions you make when launching a business.  The right logo does much more than look pretty—it commands attention, tells your brand[…]
Ready for change

After a Year of Struggle and Upheaval, I Feel Inspired and Ready for Change!

I know I’m not alone in experiencing 2022 as a year full of stress, changes, and uncertainty. Part of my stressful year came in the form of selling my beloved Miami home, where I lived for 12 years. It was an incredibly hard decision. I loved my home. I loved Miami[…]

Habits vs. Resolutions: How to Grow Your Business in 2023

Now that the holiday festivities have wrapped up…it’s goal season for business owners! One of my New Year’s resolutions is to only do what’s essential. I tend to like new experiences, so I often find myself in the habit of taking on too much. The risk in overloading yourself is that[…]

Email Marketing vs Social Media: Which is the Better Investment for Your Business?

There’s a great debate when it comes to marketing: email marketing vs. social media marketing. In the world of viral videos, widespread tweets, and sharing posts, it’s easy to think you need to sink your marketing money into social media.  After all, social media seems like the best strategy—with a wide[…]