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Blog

2023

Blog

2023

Skincare branding for natural products including face moisturizers.

Natural Skincare Branding: How to Embrace the Industry Trend In Your Business

There’s no doubt about it—the natural skincare industry is booming. The market size is $6.7 billion, with no signs of slowing down. With the right natural skincare branding and marketing plan, businesses can embrace this niche and thrive.  But how do you jump on the bandwagon? What are consumers looking for?[…]
Food Packaging Trends: Heinz logo overlay on a closeup of tomatoes.

Food Packaging Trends to Embrace: How Heinz’ New Paper Bottle Is Making Eco-Friendly Waves

It’s obvious that food packaging trends have been continuously changing. From minimalist food packaging to sustainable product-driven packaging, companies are adhering to developing marketing trends and evolving customer demands. Who isn’t familiar with Heinz’s iconic ketchup bottle? Young or old, you’ve seen the iconic glass bottle in various restaurants and resting[…]
Woman entrepreneur in deep thought thinking about imposter syndrome.

Imposter Syndrome: Overcoming Self-Doubt In Business

My first job as a graphic designer began with a lot of worries. I had been hired because my employer saw that I had the skills and ability to do the work, but I wasn’t so sure. Some of the skills I had typed on my resume were exaggerated so that[…]
Design trends of 2023 including sustainable and eco-friendly cosmetics packaging.

Our Top 6 Design Trends of 2023

Creative platform Dieline’s report on design trends of 2023 is out, and the trends are fresh. Really fresh. Some trends feel like we’re living in a sci-fi movie, as in packaging grown from mushrooms and dehydrated tablets that become toothpaste the moment you use it. Some trends are freshly fun –[…]
Skincare tools lined up on white background placed next to each other.

Skincare Industry Trends: 4 Natural Brands Doing It Right (and What to Learn from Them)

If you’re keeping an eye on skincare industry trends, you know that natural is the name of the game.  The natural skincare industry is worth more than $6 trillion annually, and there’s a reason why. Consumers are savvier than ever about the products they’re putting in and on their bodies—and they[…]
Woman applying a natural cosmetic ingredient to the back of her hand with a pea sized amount.

The Top 10 Best Natural Cosmetic Ingredients for Your Skincare Brand

Are you launching a skincare brand and wondering what natural cosmetic ingredients to use? Or wanting to expand an existing skincare brand with natural alternatives?  Clean and natural alternatives are all the rage in the beauty industry—but what ingredients actually work? And what are your customers looking for?  There are plenty[…]

10 Tips to Avoid Burnout as an Entrepreneur

Entrepreneurship is a challenging but rewarding path. One difficult part of having a business is knowing how to avoid burnout as an entrepreneur. The demands of running a business, combined with the pressure to succeed, can quickly become overwhelming. It’s easy to get discouraged, especially in this economy where it is[…]
Woman looking at report with surprised face and learning how to overcome decision fatigue.

How to Overcome Decision Fatigue

Decisions are everywhere in life and in business. And sometimes it seems there are just too many decisions to make at once. The feeling of overwhelm we feel with the multitude of decisions we make each day is called “decision fatigue,” and it’s relatable. I encountered decision fatigue last year as[…]
Woman sitting at top of hill watching the sunset in the distance.

The Secret to Happiness in Life & Business: Know Your Why

When I started my career, I hadn’t heard the term “know your why.” My interests and passions pulled me in so many different directions. Back then, I didn’t know I would end up with my own business.  My first big break was a packaging design job at Victoria’s Secret in New[…]

How to Choose a Logo Designer: Ask These 10 Questions First

If you’re launching a business or looking to rebrand, you might want to know how to choose a logo designer. Choosing the right designer is one of the most important decisions you make when launching a business.  The right logo does much more than look pretty—it commands attention, tells your brand[…]